MarTech Podcast | The Enterprise B2B SaaS Digital Marketing Playbook

Catch our SVP(Formerly the CEO of CloudKettle), Greg Poirier, on the MarTech podcast talking about data warehousing, data visualization, retargeting across the customer lifecycle, and other trends in the B2B SaaS space.

This is a two-part podcast, you can listen to part one below:

Part two defines revenue optimization, the benefit of visualizing KPIs, and Marketing’s responsibility to generate pipeline coverage.

Click here to view the extended show notes on the Martech Podcast website.