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From Rule Writer to Business Strategist: The Future of Merchandising
with Ian Bezanson In this latest Ateko Talks session, Ian Bezanson, Commerce Cloud Practice Lead, explores how AI-powered merchandising is helping retailers move beyond manual rules and spreadsheets, enabling teams to focus on strategy while automation handles execution. Transcript: Ian: My name is Ian Bezanson, And I’m the Commerce Cloud Practice Lead,with Ateko Salesforce Today,…
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Stop Using Slack JUST for Chat. Start Using it to Run Your Business.
with Jennifer Dell VP of Operations at Ateko, explores why Slack is evolving from a communication tool into the operational hub of the modern enterprise. She discusses how organizations can use Slack to centralize workflows, automate processes, improve visibility, and create a more connected way of working across Salesforce and other business systems. Transcript: Jennifer…
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Bell’s Blueprint for Telecom Innovation: Delivering Real Impact with Servicenow
In telecom, fast is never fast enough—and Bell knows it. That’s why they’re turning to AI to eliminate manual processes, break down silos, and accelerate innovation across their customer, operations, and field service teams. Hear from leaders at Bell as they share how the company, in partnership with Ateko, is operationalizing big ideas and delivering…
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Knowledge 2026: Inside Ateko’s Innovation Sandbox – ServiceNow, AI, and the Future of Telco
Knowledge 2026: Inside Ateko’s Innovation Sandbox – ServiceNow, AI, and the Future of Telco with Dean Clark What happens when a 150-year-old telecom giant decides to completely overhaul its legacy infrastructure? They flip the script on customer experience. In this exclusive interview, Ashlea Miller sits down with Dean Clark to discuss the massive digital transformation…
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Is Slack Finally the ‘Single Pane of Glass’ for Salesforce?
with Jennifer Dell Expert Jennifer Dell tells us why Slack isn’t replacing Salesforce — it’s becoming the command line for it. Transcript: NICHOLE: Hi everyone, welcome back to Ateko Talks. Today we are very happy to have Jennifer Dell, our resident Slack expert, join us to share some critical insights on Salesforce’s Slack. In particular,…
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Agentforce won’t take your job (but it will change it)
with Ishan Babbar Expert Ishan Babar tells us why “AgentForce will write the code for you” doesn’t mean the end of Salesforce developers — it means a major evolution. Transcript: Nichole: Now that we’ve all had some time to reflect on Dreamforce 2025 one topic really stood out. AgentForce Vibes. And the vibe from Dreamforce…
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The broken promise of OmniChannel
The broken promise of OmniChannel with Ian Bezanson Commerce Cloud Practice Lead, Ian Bezanson, is back and discussing the broken promise of the OmniChannel experience. Where are companies going wrong? And how can we unify the experience for customers? Transcript: Nichole: For years, we’ve been promised a seamless omni channel experience. So, why does it still…
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A Unified Commerce Strategy
A Unified Commerce Strategy with Ian Bezanson How do you provide customers with a seamless and consistent shopping experience across all channels, from online to in-store? Ateko’s Ian Bezanson shares his insights on what can happen when digital knowledge meets human connection. Transcript: Nichole: We’re here with Ian Bezanson, Salesforce Commerce Cloud Practice Lead at…
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The AI Reality Check
The AI Reality Check with Kyle Cruickshanks A lot of companies are treating AI like a magic bullet that will fix all the problems within their organization. Business Intelligence Team Lead Kyle Cruickshanks is talking to us and sharing why it’s not that simple – and how you should be approaching AI strategically to set…
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Why you want your services partner to embrace AI
Why you want your services partner to embrace AI with Greg Poirier Compliance and legal teams can get nervous when they hear that a service provider is using AI, and that’s understandable, but Greg Poirier – SVP of Ateko’s Salesforce Practice, has some great insights on why you actually want your service provider to lean…
