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How B2B Telcos Win on Agility, Efficiency, and Customer Experience
How B2B Telcos Win on Agility, Efficiency, and Customer Experience Tier 1 operators can secure their market share through substantial capital investment in infrastructure and acquisitions. However, regional and mid-sized carriers must be more agile. To seize B2B market opportunities, they need to launch new products rapidly, deliver services and support with greater efficiency, and provide a…
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Are you ready to move to Revenue Cloud Advanced?
What Is The Great CPQ Re-Platforming? If you’re running Salesforce CPQ or Vlocity/Industries, the clock is already ticking. The natural move, to copy your setup over to Revenue Cloud Advanced as-is, is exactly what causes the most expensive migrations to fail. This guide makes the case for a different starting point: understand what you’ve actually…
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How Field Service Leaders Can Get Ahead of the Next Service Call
How Field Service Leaders Can Get Ahead of the Next Service Call While your field technicians are managing critical infrastructure, your back office is still relying on a fragmented patchwork of legacy tools. This guide reveals how to overcome day-to-day operational challenges and transition to a modern, unified Field Service Management (FSM) platform. Why it matters …
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A Single Service Nervous System: The Evolution of Your Contact Center
What is a Single Service Nervous System? Your contact center and CRM run in the cloud, but your agents are still toggling between both worlds. This guide explains how to close the gap and bring your Contact Center to the next level, reducing costs and improving your customer experience. Why it matters Download the whitepaper…
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Reimagining Field Service in the Era of Artificial Intelligence
Reimagining Field Service in the Era of Artificial Intelligence Artificial intelligence is significantly transforming the field service landscape. As enterprises aim to deliver better customer experience, boost technician productivity, and reduce operational costs, ServiceNow’s AI-powered solutions are emerging as a critical enabler. Drawing on our experience with Bell Canada, this eBook outlines the opportunities and…
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Salesforce Admin Guide for Marketing Cloud Core
Salesforce Admin Guide for Marketing Cloud on Core What is Marketing Cloud on Core? Marketing Cloud on Core (also known as Marketing Cloud Next or Marketing Cloud Growth/Advanced Edition) represents a fundamental shift in how Salesforce delivers marketing automation capabilities. Unlike the standalone Marketing Cloud Engagement product, Marketing Cloud on Core is built directly on…
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What is a Deal Desk?
What is a Deal Desk? And why do you need one? A Deal Desk is responsible for ensuring that all sales meet the organization’s criteria for profitability, risk, and strategic alignment, while also facilitating communication and collaboration between Sales, Legal and Finance teams. While they can sometimes be a source of pain and complaints from…
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Transforming Telecom Service Delivery and Customer Engagement
How can Salesforce Communications Cloud help you gain critical business insights? And how can it help drive growth and customer success across the telecommunications industry? This brand-new resource from Ateko dives into the details — with over 30 pages of practical insights designed to help telecom providers modernize their operations and strengthen customer relationships. Cover…
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Salesforce Security Survey 2025
How does the security of your Salesforce org stack up against the average? We surveyed Salesforce Admins and Users from across North America to find out common practices across multiple areas in Salesforce security: While no two organizations are exactly alike in security practices and outcomes, this survey gives a peek behind the curtain, and…
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The Wealth Manager’s Guide to Salesforce Financial Services Cloud
The Wealth Manager’s Guide to Salesforce Financial Services Cloud How does Salesforce benefit Wealth Managers and Financial Services firms? This new resource from Ateko provides a comprehensive guide to Salesforce’s Financial Services Cloud (FSC) and its benefits for Wealth Management firms and Financial institutions. Whether you’re an existing Sales Cloud user, or considering making a…
