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Find Your 2,500 Rows: The AI Shift Hiding in Everyday Work
Ok, first some background. My mom has been using Excel since she got her current job as an Accounts Payable clerk in the early 2000’s. I began using Excel at a co-op job in 2013. But it wasn’t until I was living with my parents during the pandemic that I saw how differently we used
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Three Spring ’26 Apex Updates Worth Refactoring For
Salesforce Spring ’26 is here. We break down the three most critical Apex updates—from native picklist extraction to new PDF services—and explain why refactoring your code now will save you from massive technical debt later.
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The Rise of Disposable Software: Why Building to Replace is the New Building to Last
Disposable Software: The Missing Fourth Leg of our AI Workplace Productivity Stool One of our leaders, Ishan Babbar, was facing a time consuming task. One that was going to require analysis of hundreds of data points, across multiple files as well as an understanding of a specific project. The kind of work that, done the
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BANT: A Dead Easy Method for Qualifying Leads
BANT, purportedly created by IBM, is widely used, generally accepted, and easy-to-understand method for qualifying leads. What does BANT stand for? The acronym BANT stands for Budget, Authority, Need, and Timeline. (MarketSplash has a great analysis of each BANT component here.) Download the Free BANT+C App BANT+C is a free app for Salesforce, from Ateko, that
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Greg Poirier on the Shane Barker Podcast: Enterprise Sales and Decoding Product-Market Fit
The Shane Barker podcasts below feature our SVP, Greg Poirier, and talk about enterprise sales, decoding product-market fit, and growth hacking. A little bit of background on the speaker, Greg Poirier is a sought-after speaker and advisor specializing in marketing and sales operations for SaaS companies. He’s been featured on the Salesforce blog and in
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Catch Ateko at Dreamforce
It is almost time for Dreamforce 2019 and we’ve been busy preparing for this marquee event. This year, we’re excited to be speaking at six Dreamforce sessions! Catch Ateko at one of our presentations: The Value of Having a Dedicated Integration User Speaker: Greg Poirier, SVP of Ateko(Formerly CEO of CloudKettle) Connect: @gregpoirier Time &
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MarTech Podcast | The Enterprise B2B SaaS Digital Marketing Playbook
Catch our SVP(Formerly the CEO of CloudKettle), Greg Poirier, on the MarTech podcast talking about data warehousing, data visualization, retargeting across the customer lifecycle, and other trends in the B2B SaaS space. This is a two-part podcast, you can listen to part one below: Part two defines revenue optimization, the benefit of visualizing KPIs, and
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Confessions from an Accidental Salesforce Admin
Throughout my B2B marketing career, many things have changed, especially digital marketing. Monitoring what solutions have been installed in Salesforce is necessary To manage which Users in Salesforce can install which solutions, an Admin will have to enable App Allowlisting (formerly Whitelisting). To learn more about how to enable App Allowlisting in Salesforce, check out
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Top Five Salesforce Security Tips to Make Your Instance More Secure
As the cost and risks associated with data breaches continue to climb, cybersecurity is a topic that should be a priority for every B2B SaaS company. Recently, IBM published that the average cost of a data breach is $3.86 million. With so much at stake, organizations can’t afford to ignore security best practices. With Salesforce
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CloudKettle: Year 4 by the Numbers
Archived Content: This article was originally published by CloudKettle prior to its acquisition by Bell and integration into Ateko. It is part of a historical series documenting the growth and benchmarks of the team that now forms Ateko’s dedicated Salesforce practice. Each year we look back at how CloudKettle performed and publish a post highlighting
