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Lead Generation: Getting Organized
Create and prioritize lists then manage your time for success This post is the sequel to Lead Generation: Getting Started, which primarily deals with high-level concepts surrounding targeting prospects and medium and messaging. This post we dive into operational best practices for your sales reps. First we’ll cover some basic lead generation tips and resources. Then,
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Join Ateko at Dreamforce
Join Ateko at Dreamforce for Partner Marketing: How Great Consultants Collaborate with Salesforce Next week, our SVP, Greg Poirier, will be one of three panelists speaking on “Partner Marketing: How Great Consultants Collaborate with Salesforce.” Other panelists include, Kat (An) Suyderhoud, Senior Manager at Partner Marketing Salesforce, Ryan Esposto, Advisory Technical Architect at Deloitte Digital, and Edward
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Spring Loaded uses Marketing Automation for Pre-Sales Success
Generating Demand and Creating Customer Intelligence Spring Loaded Case Study Spring Loaded builds unique knee brace technologies. Their flagship product is the world’s first bionic knee brace. After 18 months of intense research and development, Spring Loaded had a viable product and were ready to sell. Spring Loaded engaged Ateko to help develop a digital
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Lead Generation: Getting Started
On our blog we’ve talked about, How to Build a Lead Generation Team and Why your SDRs Should Report to Marketing, Not Sales. If you’re new to lead generation and are looking for an overview of the fundamentals of lead gen, start there. We share best practices as well as what we’ve learnt from working
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Everything your B2B SaaS Company needs to know about Salesforce
In our time working at or with fast growing SaaS companies over the last decade, we’ve noticed some high-level CRM considerations the bulk of organizations neglect to consider that significantly influence the success of Salesforce implementation and adoption. A lot of these considerations are central to complex sales cycles, reducing churn and are specific to
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The How to Guide: CRM Integrations
When assessing a CRM, fast-growing SaaS companies often make the mistake of evaluating each SaaS tool they plan to integrate with their CRM as a piece, rather than as part of a whole ecosystem. Not all SaaS products can be integrated together. Many complex SaaS solutions create custom objects in your CRM that can effect how
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Why SaaS Companies need a CRM
Do You Need a CRM? Not every organization needs a CRM, but they are particularly important for Software as a Service (SaaS) companies that have a B2B enterprise sales model. When deciding if you need a CRM, there are a few simple questions you can ask to determine if one is a worthy investment. If
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How to Select a CRM
Not every startup needs a CRM, but they are particularly important for Software as a Service (SaaS) companies who have a subscription based model. Some aspects of your business and sales cycle that would necessitate a CRM are things like: if your product is available for purchase offline, if you have a sales-cycle that is
