Blog
Explore expert tips, hands-on guides and insightful perspectives designed to help you stay at the forefront of innovation, cloud technologies, and digital transformation.
When it comes to ServiceNow, Salesforce, Google, AWS, and Microsoft, if you’ve got questions – the experts at Ateko have got answers.
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Decoding the Customer Journey: A Guide to Marketing Attribution
Trying to understand why a customer finally decides to buy can feel a bit like solving a puzzle. Was it that first social media post they saw? Or maybe the helpful guide they downloaded weeks later? What about that awesome product demo that really sealed the deal? This is where marketing attribution comes in: it’s…
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The Cost of Misconception: Why Differentiating Administrators and Business Users Matters
Technical solutions are a critical component of a well-run organization. But there’s a common misconception that’s costing companies time, money, and efficiency. Just because someone can use a tool doesn’t mean they should be administering it. Let’s break down the critical difference between administrators and users. Defining the Roles The Nuance of “Admin-like” Functions Every…
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Ateko Recognized in Gartner Market Guide for ServiceNow Services
For the third consecutive year, Ateko (formerly FX Innovation) has been recognized as a leading provider of ServiceNow consulting, implementation, and managed services in the 2025 Gartner Market Guide. This consistent recognition highlights our deep expertise and dedication to helping clients maximize the value of their ServiceNow investments. The Gartner Market Guide profiles 19 leading…
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5 Transformational Benefits of Salesforce Life Sciences Cloud
For commercial teams in the Life Sciences industry, today’s environment can feel like trying to complete a puzzle with pieces scattered across previously opened boxes. With a wave of mergers and acquisitions reshaping the industry, pharmaceutical, biotech, and medtech companies are under pressure to act as one unified organization. But commercial success hinges on more…
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The Salesforce Data Cloud Architect’s Handbook
The Second Edition is now available. Act today, and get this invaluable resource for any professional working with Salesforce technologies. This comprehensive guide offers deep insights into Data Cloud architecture, best practices, and implementation strategies that can’t be found in standard documentation. A trusted expert in the Salesforce ecosystem, Eliot Harper provides authoritative guidance based…
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Transforming Financial Advisory with Salesforce FSC
Introduction As a Salesforce Business Analyst, one of the most impactful projects I’ve contributed to was the implementation of Salesforce Financial Service Cloud (FSC) for a major Canadian bank. In today’s competitive financial landscape, wealth advisors and relationship managers are expected to deliver personalized, compliant, and timely service, often while navigating disconnected legacy systems and complex processes.…
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The Power of Bi-Directional Zero-Copy with Salesforce Data Cloud
In today’s data-driven world, the ability to access, unify, and act upon your customer data in real-time is no longer a luxury – it’s a necessity. Businesses often grapple with siloed data, complex ETL processes, and outdated insights, hindering their ability to deliver truly personalized experiences and make informed decisions. At Ateko, we are Salesforce…
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Why We Built Our Own Product Reviews Cartridge in SFCC
As a Salesforce Commerce Cloud developer, I’m often at the center of a classic developer’s dilemma: the “build vs. buy” decision. Nowhere is this more common than with product ratings and reviews. Stakeholders see the feature on every major retail site and want it, but then they see the price tag and recurring license fees…
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Ateko acquires PAMT Consulting Inc.
Ateko, Bell’s new tech services brand, is rapidly building momentum as a trusted leader in digital transformation. Since our launch, we have been committed to accelerating our leadership in cloud and workforce automation solutions, with a clear focus on maximizing value across ServiceNow, Salesforce, and Cloud Hyperscalers for enterprise clients throughout Canada and the U.S.…
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Beyond the Shopping Cart: Why Your Disconnected Systems Are Costing You Customers
Every retail leader we talk to wants the same things: a single view of the customer, more flexible fulfillment options, and less dependence on a patchwork of disconnected systems. The problem is, for many, the technology powering their business is the very thing holding them back. If you’re running your e-commerce site, in-store POS, and…