Blog
Explore expert tips, hands-on guides and insightful perspectives designed to help you stay at the forefront of innovation, cloud technologies, and digital transformation.
When it comes to ServiceNow, Salesforce, Google, AWS, and Microsoft, if you’ve got questions – the experts at Ateko have got answers.
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TDX 2025 Developer Highlights
At TDX 2025, there were some amazing speaker sessions focused on improving the developer experience. These were my highlights of the latest and greatest in Agentforce: 1. My favourite aspect of Agentforce 2dx is the ability to proactively have conversations with customers or employees without requiring them to initiate the conversation. Agentforce can be triggered
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Marketing Cloud Super Message Consumption Simplified
Marketing Cloud Engagement comes with Super Messages included in each license, but customers often need to understand how many additional Super Messages they might require. (Think of “Super Messages” as credits, or a way to standardize costs across different message types.) Super Messages are consumed differently based on the type of communication sent. Understanding Super
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Beyond the Hype: How the Salesforce-Google Partnership May Transform Your Business
The world of enterprise AI is evolving at an unprecedented pace. Just this week, Salesforce and Google Cloud announced a major expansion of their strategic partnership—and although all the details are not yet known, it looks very promising. This collaboration brings together two industry giants, giving businesses unparalleled choice, flexibility, and power in how they
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UTM Parameters Explained: From Basics to Best Practices
In modern marketing, there are multiple ways to measure attribution and track marketing campaign performance. While you can invest in expensive platforms and align your processes with complex methodologies, there’s a simple approach to measure ROI across all channels—whether it’s paid media or content syndication. This approach is called UTM tagging. In this blog post,
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CloudKettle: Year 10 By the Numbers
Archived Content: This article was originally published by CloudKettle prior to its acquisition by Bell and integration into Ateko. It is part of a historical series documenting the growth and benchmarks of the team that now forms Ateko’s dedicated Salesforce practice. This blog post is the continuation of a tradition that began soon after CloudKettle
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Introducing Agentforce: Takeaways from Dreamforce24
The Unveiling So first… a little bit of background: At TrailblazerDX last year, Salesforce finally introduced their new service – Einstein GPT. Einstein GPT has two main features: Einstein Co-Pilot and Prompt Builder. With the help of data from Salesforce or other external data sources (such as Data Cloud, which was also introduced last TrailblazerDX),
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Everything You Need to Know About Salesforce Data Cloud Credits
Data Cloud credits power usage in Salesforce Data Cloud — every time you perform an action in Data Cloud, credits are consumed. Credit consumption is based on different actions performed in the platform, where the actual consumption rate is based on the platform feature, the complexity of that feature, and ultimately the underlying compute cost
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Configuring Service Cloud Voice
In our previous post on Service Cloud Voice, we reviewed what this new telephony tool actually does, and how it can be beneficial to organizations. It’s great to know the “why” – but now we want to get into the “how”. How do you actually get started and set up Service Cloud Voice in your
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5 Takeaways from Salesforce Connections 2024
The Connections conference holds a special place for me. It’s an event that shares new product roadmaps, provides opportunities to meet fellow marketers, clients, and partners, and offers a glimpse at new platform features. This year was just as full of exciting announcements as previous years (except for the concert on the first day, which
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What is Salesforce Revenue Lifecycle Management?
Revenue Lifecycle Management (RLM) is a new revenue solution from Salesforce, offering a combination of Salesforce processes and technologies that help businesses manage Sales and Finance in a single unified system. It provides a solution to manage and increase revenue by streamlining and automating the sales process, from generating quotes to managing subscriptions. While there