Blog
Explore expert tips, hands-on guides and insightful perspectives designed to help you stay at the forefront of innovation, cloud technologies, and digital transformation.
When it comes to ServiceNow, Salesforce, Google, AWS, and Microsoft, if you’ve got questions – the experts at Ateko have got answers.
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The Salesforce Data Cloud Architect’s Handbook
The Second Edition is now available. Act today, and get this invaluable resource for any professional working with Salesforce technologies. This comprehensive guide offers deep insights into Data Cloud architecture, best practices, and implementation strategies that can’t be found in standard documentation. A trusted expert in the Salesforce ecosystem, Eliot Harper provides authoritative guidance based
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Transforming Financial Advisory with Salesforce FSC
Introduction As a Salesforce Business Analyst, one of the most impactful projects I’ve contributed to was the implementation of Salesforce Financial Service Cloud (FSC) for a major Canadian bank. In today’s competitive financial landscape, wealth advisors and relationship managers are expected to deliver personalized, compliant, and timely service, often while navigating disconnected legacy systems and complex processes.
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The Power of Bi-Directional Zero-Copy with Salesforce Data Cloud
In today’s data-driven world, the ability to access, unify, and act upon your customer data in real-time is no longer a luxury – it’s a necessity. Businesses often grapple with siloed data, complex ETL processes, and outdated insights, hindering their ability to deliver truly personalized experiences and make informed decisions. At Ateko, we are Salesforce
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Why We Built Our Own Product Reviews Cartridge in SFCC
As a Salesforce Commerce Cloud developer, I’m often at the center of a classic developer’s dilemma: the “build vs. buy” decision. Nowhere is this more common than with product ratings and reviews. Stakeholders see the feature on every major retail site and want it, but then they see the price tag and recurring license fees
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Ateko acquires PAMT Consulting Inc.
Ateko, Bell’s new tech services brand, is rapidly building momentum as a trusted leader in digital transformation. Since our launch, we have been committed to accelerating our leadership in cloud and workforce automation solutions, with a clear focus on maximizing value across ServiceNow, Salesforce, and Cloud Hyperscalers for enterprise clients throughout Canada and the U.S.
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Beyond the Shopping Cart: Why Your Disconnected Systems Are Costing You Customers
Every retail leader we talk to wants the same things: a single view of the customer, more flexible fulfillment options, and less dependence on a patchwork of disconnected systems. The problem is, for many, the technology powering their business is the very thing holding them back. If you’re running your e-commerce site, in-store POS, and
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How Marketers Accelerate Data Cloud ROI
Are you looking to turn your customer data into real, measurable ROI? In this blog I share how Salesforce Data Cloud can help marketers activate data in powerful, practical ways. Working for Salesforce for almost 14 years exposed me to the ups and downs of launching or buying new products on the regular. Some flourished, others
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Simplify Content Management with SFCC Page Designer
Ever wondered how to streamline eCommerce content management without relying on developers? In this blog we will dive into how Salesforce Page Designer makes that possible. Salesforce B2C Commerce Cloud has been praised for its flexibility to adapt, scalability, and the ability to power some of the world’s most recognizable retail brands. The platform allows
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TC25 Recap: Salesforce Just Made Data Cloud Smarter with the Semantic Layer
The Ateko (formerly CloudKettle) team was at Tableau Conference 2025 in San Diego this past April. The energy was palpable, the data visualizations were stunning, and the community spirit was at an all time high. While there were countless innovations and insights shared, one thing stood out when looking at everything through the lens of
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Salesforce Marketing Cloud Growth & Advanced: Features you should know about
Salesforce introduced a new edition of Marketing Cloud last year, called Marketing Cloud Growth. This edition, built on the ‘core’ Salesforce platform (referred to as ‘Marketing Cloud on core’), can natively use Data Cloud capabilities and Einstein’s generative tools. Geared towards B2B and SMB organizations, this blog post will delve into some key features of