Blog
Explore expert tips, hands-on guides and insightful perspectives designed to help you stay at the forefront of innovation, cloud technologies, and digital transformation.
When it comes to ServiceNow, Salesforce, Google, AWS, and Microsoft, if you’ve got questions – the experts at Ateko have got answers.
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Salesforce Just Quietly Revealed the Future of Merchandising
On the back of Dreamforce ’25, Salesforce quietly posted an update with a few additional features for Commerce Cloud. Some are formal names for the big announcements made at the conference, like Agentic Order Routing and new B2B Configurator tools. Others, like the official Adyen payment integration, are welcome news for retailers looking for alternatives.
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Dreamforce 2025: Marketing Cloud Takeaways & Reflections
This year Dreamforce felt different—in scale and in the way Salesforce has shifted its energy toward Agenting experience, data, and real customer experience. The event had this blend of inspiration and practicality, where every demo and session made you think about what’s possible right now. Here are my main takeaways from Dreamforce 2025. 1. AI
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Dreamforce Just Changed E-commerce. Here’s Your Action Plan.
Only a week ago, we posted a practical plan for non-Shopify sellers to jump into the world of selling through OpenAI’s ChatGPT. Shopify’s announcement had many of us, myself included, feeling a little defeated. It felt like they’d cracked the code and no one else could play. So, we took to the documentation and realized
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Commerce Cloud meets OpenAI: A Pragmatic Path for In-Chat Commerce
I’ve watched ecommerce change shape for two decades. We went from online catalogs with “it’ll get there when it gets there” shipping to a two day delivery promise that became table stakes. We saw checkout evolve from multi-page forms to one click charges and now to digital wallets. Each shift rewired customer behavior. We’re at
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What It Means to be a ServiceNow MVP
The ServiceNow MVP (Most Valuable Professional) program recognizes individuals who have gone above and beyond when it comes to sharing their knowledge and passion for the ServiceNow platform. MVP is more than just a title; it’s a testament to a person’s commitment to the community and their deep understanding of the platform. How to Become
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The Four Stages of B2B Marketing Attribution Maturity
Rethinking Measurement and Attribution in B2B Marketing Measurement and attribution at B2B organizations is a tough subject, not because we don’t have enough data, but because we’re often looking at it the wrong way. A lot of the time, measurement frameworks are built around the funnel — how many leads did we get, how many
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Decoding the Customer Journey: A Guide to Marketing Attribution
Trying to understand why a customer finally decides to buy can feel a bit like solving a puzzle. Was it that first social media post they saw? Or maybe the helpful guide they downloaded weeks later? What about that awesome product demo that really sealed the deal? This is where marketing attribution comes in: it’s
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The Cost of Misconception: Why Differentiating Administrators and Business Users Matters
Technical solutions are a critical component of a well-run organization. But there’s a common misconception that’s costing companies time, money, and efficiency. Just because someone can use a tool doesn’t mean they should be administering it. Let’s break down the critical difference between administrators and users. Defining the Roles The Nuance of “Admin-like” Functions Every
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Ateko Recognized in Gartner Market Guide for ServiceNow Services
For the third consecutive year, Ateko (formerly FX Innovation) has been recognized as a leading provider of ServiceNow consulting, implementation, and managed services in the 2025 Gartner Market Guide. This consistent recognition highlights our deep expertise and dedication to helping clients maximize the value of their ServiceNow investments. The Gartner Market Guide profiles 19 leading
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5 Transformational Benefits of Salesforce Life Sciences Cloud
For commercial teams in the Life Sciences industry, today’s environment can feel like trying to complete a puzzle with pieces scattered across previously opened boxes. With a wave of mergers and acquisitions reshaping the industry, pharmaceutical, biotech, and medtech companies are under pressure to act as one unified organization. But commercial success hinges on more