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Podcast | 5 Reasons Every Company Should Specialize
The Lead to Grow podcast is dedicated to helping today’s business leaders find the keys that unlock meaningful success. On episode 22 of the Lead to Grow podcast, our own Jon McGinley shares five reasons every company should specialize, not generalize. Jon is a Senior Partner here at Ateko, click here and listen in to…
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Top Five Salesforce Security Tips to Make Your Instance More Secure
As the cost and risks associated with data breaches continue to climb, cybersecurity is a topic that should be a priority for every B2B SaaS company. Recently, IBM published that the average cost of a data breach is $3.86 million. With so much at stake, organizations can’t afford to ignore security best practices. With Salesforce…
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NEW eBook | Security Guide: How to Protect and Monitor Salesforce
Our newest eBook, Security Guide: How to Protect and Monitor Salesforce is a must read for all #AwesomeAdmins looking to brush up on Salesforce security best practices. As the cost and risks associated with data breaches continue to climb, cybersecurity is a topic that should be a priority for every B2B SaaS company. Recently, IBM published that the…
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Salesforce Security: Admin Checklist
The following post was written by Prag Ravichandran Kamalaveni, Salesforce Practice Lead at CloudKettle. Prag is an experienced consultant and an avid supporter of the Salesforce community. In addition to being a 6X Salesforce certified consultant, he has helped more than 250 people become certified as either Salesforce Administrators or Developers. Prag, was selected to speak at…
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Cross-Channel Data Cleanliness Best Practices
The ability to use cross-channel data in analytics can be extremely valuable if done correctly. In this post we give an overview of foundational cross-channel data cleanliness best practices in the domains of Salesforce, Google Analytics, and Marketing Automation. Before you can leverage the sexy side of data; visualization, machine learning, AI, you have to…
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NEW eBook | The Essential Guide to Revenue Growth
How to Improve Go-To-Market Results Our newest eBook, is an essential guide to Marketing and Sales Operations growthfrom $10 – $100 Million (and beyond). Growing fast is a good problem to have and a predictor of long-term success. However, being a high-growth company comes with a relatively standard set of obstacles that all organizations face:…
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Four Steps to Transform Curiosity into B2B Marketing Results
It’s 8:00 AM on Monday morning. An employee of yours sits at their desk drinking coffee and going through emails. They get curious about an eBook and the latest inbound campaign. They ask themselves, “We get three times as many leads from the XYZ eBook, but are those leads converting to Marketing Qualified Leads (MQLs)?”…
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Sales Qualification Process: BANT or Bust
In this podcast, John Wall moderates a lively discussion between our own Greg Poirier and more on BANT here). This podcast covers: The pros and cons of BANT When BANT is an appropriate methodology and when it is not Why Trish thinks BANT is dead (and why Greg doesn’t necessarily agree) PACT and other…
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NEW eBook | The Chief Revenue Officer’s Guide to Revenue & Reporting
Our newest eBook, A Chief Revenue Officer’s Guide to Revenue & Reporting, is a must read for any high-growth B2B SaaS company. In this ebook, we cover why Chief Revenue Officer is the hottest title in SaaS right now, and how its rise is connected to the Revenue Stack. B2B SaaS companies face high…
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How to Manage Advertising from end to end of the Customer Lifecycle
Joel Burke is a data insights and analytics expert and co-owner of Outshine: a data-driven digital marketing agency that specializes in Adwords and PPC management. Burke also lends expertise to Ateko as the Analytics Practice Lead. You can find him on LinkedIn here. Recently, I sat down with Joel to talk about how to manage…
