Author: Team Ateko

  • Greg Poirier on the Shane Barker Podcast: Enterprise Sales and Decoding Product-Market Fit

    Greg Poirier on the Shane Barker Podcast: Enterprise Sales and Decoding Product-Market Fit

    The Shane Barker podcasts below feature our SVP, Greg Poirier, and talk about enterprise sales, decoding product-market fit, and growth hacking. A little bit of background on the speaker, Greg Poirier is a sought-after speaker and advisor specializing in marketing and sales operations for SaaS companies. He’s been featured on the Salesforce blog and in…

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  • Register Now: AMPlify Your Email Webinar!

    Register Now: AMPlify Your Email Webinar!

    Upcoming Webinar: AMPlify Your Email featuring Salesforce MVP, Eliot Harper. In this webinar, you will learn how to leverage unprecedented features in AMP for Email to create highly dynamic and interactive emails. You will also discover the capabilities of AMP for building rich and highly engaging email content using Salesforce Marketing Cloud. Join us on…

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  • Experience Cloud: An Admin’s Guide to Security

    Experience Cloud: An Admin’s Guide to Security

    Salesforce Experience Cloud (formerly Community Cloud) is a powerful way for organizations to connect with their customers, partners, and employees. The Experience Cloud platform provides organizations with the tools to create and customize branded online communities for customer support, feedback, and more. For example, if a customer buys one of your organization’s products, they might…

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  • Register Now: Preference Management Best Practices Webinar!

    Register Now: Preference Management Best Practices Webinar!

    Upcoming Webinar: Preference Management Best Practices with Salesforce featuring Salesforce MVP, VIEW WEBINAR RECORDING   Meet the Experts: Eliot and Greg Eliot Harper is a Salesforce MVP and is widely acknowledged as an expert in marketing technology and Salesforce Marketing Cloud. He has written books on Marketing Cloud and regularly participates as a Subject Matter…

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  • Managing Consent with Salesforce Webinar

    Managing Consent with Salesforce Webinar

    Upcoming Webinar: Managing Consent with Salesforce featuring Salesforce MVP, Eliot Harper, and Salesforce System Architect, Ryan O’Sullivan. In this webinar you will discover the consent management objects in Salesforce, and how to use this new canonical data model to manage an individual’s consent, while also complying to data privacy regulations. There are two opportunities to…

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  • How to Measure Salesforce Process Performance

    How to Measure Salesforce Process Performance

    In a previous post, we shared the most common challenges Salesforce admins and developers face when it comes to Salesforce org performance and speed. Now, we’ll show you how to benchmark and measure Salesforce org process times for determining where maintenance and improvements are needed. Using the Developer Console to Measure Salesforce Org Process Performance…

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  • How To Improve Salesforce Performance

    How To Improve Salesforce Performance

    Slow performance in Salesforce can be frustrating for users and a drain on business resources. While there are a number of potential causes for a slow system, there are two solutions you can employ right away that might just be the fix you’re looking for. In this post, we look at the most common challenges…

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  • New Webinar Series: Master Einstein for Salesforce Marketing Cloud

    New Webinar Series: Master Einstein for Salesforce Marketing Cloud

    New Webinar Series: Master Einstein for Salesforce Marketing Cloud hosted by Salesforce MVP Eliot Harper. We’re excited to share insights on how to quickly get started using Einstein for Salesforce Marketing Cloud. These webinars will also cover how you can use this integrated AI toolset to increase your marketing impact, enhance customer segmentation, and build…

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  • New Template: Salesforce Technical Debt Reduction Policy

    New Template: Salesforce Technical Debt Reduction Policy

    Our newest resource is a policy template designed to help reduce Salesforce technical debt and ensure the health of your Salesforce org. It’s widely understood that as orgs age and the companies they service grow in complexity, technical debt accumulates. While a small amount of technical debt is normal, a Salesforce org that contains too…

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  • How to Manage Technical Debt in Salesforce

    How to Manage Technical Debt in Salesforce

    Managing technical debt is a challenge almost all enterprises face. As Salesforce orgs age and the companies they service grow in complexity, technical debt accumulates. While a small amount of technical debt is normal, a Salesforce org that contains too much technical debt is brittle, can have performance issues, and is increasingly more expensive to maintain over…

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