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The Marketing Over Coffee Podcast: An Interview
In August, Jon McGinley and I flew to Boston and were interviewed by John Wall for the Marketing Over Coffee podcast. We talked about our time at Radian6, before and after the Salesforce acquisition, our careers in digital and the workshops that Jon and I have been doing to help startups with sales and marketing.…
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What is Marketing Automation?
While you may not be familiar with the term Marketing Automation, you certainly are familiar with what it does. If you are online, you interact with Marketing Automation platforms like Hubspot, Pardot, Eloqua and Marketo every day. Marketing Automation Definition Wikipedia has a straightforward (if somewhat traditional and limited) more on these marketing automation workflows here),…
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Why You Should be Using Marketing Automation
Marketing automation isn’t free and it isn’t a replacement for advertising. However, leads that are generated from inbound and content marketing and then accelerated with marketing automation can improve the effectiveness of marketing dollars and aid your sales team by: The ROI of Marketing Automation The folks at marketing automation platform. Like a pet, marketing…
