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CloudKettle: Year 9 By the Numbers
Archived Content: This article was originally published by CloudKettle prior to its acquisition by Bell and integration into Ateko. It is part of a historical series documenting the growth and benchmarks of the team that now forms Ateko’s dedicated Salesforce practice. Another year. Another batch of stats to share with you! Mostly good, a couple…
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Building the RevOps Scaffolding to Support your Planned Growth
In a perfect world, a company’s revenue grows in an upward arc. As a Canadian, we like to think that it resembles a hockey stick curve. However, the systems and processes that provide the scaffolding to support that growth curve tend to evolve in a stair-step fashion. While Ateko is a fan of growth, some…
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CloudKettle: Year 8 By the Numbers
Archived Content: This article was originally published by CloudKettle prior to its acquisition by Bell and integration into Ateko. It is part of a historical series documenting the growth and benchmarks of the team that now forms Ateko’s dedicated Salesforce practice. Transparency. Honesty. Accountability. These are the values that drive us as an organization and…
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Improving Salesforce Adoption in the Sales Channel for Telco
There’s no debate on the topic: Salesforce is an incredibly valuable tool. It can be the source of truth and the final authority on what is happening with new opportunities and existing clients. Across the Telco industry, Salesforce is replacing legacy systems for sales pipeline, performance, activity management, service quality, and technician dispatching. However, the…
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BANT: A Dead Easy Method for Qualifying Leads
BANT, purportedly created by IBM, is widely used, generally accepted, and easy-to-understand method for qualifying leads. What does BANT stand for? The acronym BANT stands for Budget, Authority, Need, and Timeline. (MarketSplash has a great analysis of each BANT component here.) Download the Free BANT+C App BANT+C is a free app for Salesforce, from Ateko, that…
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Please do not try to build your own Lead Routing Solution in Salesforce
I beg of you. Don’t do it. One might assume that an organization that provides high end resources to enterprises would want to build big complex things. And in some cases that is true – myself and our team overall enjoy solving very complex problems. But we have also been working in the Salesforce ecosystem…
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CloudKettle: Year 7 By the Numbers
Archived Content: This article was originally published by CloudKettle prior to its acquisition by Bell and integration into Ateko. It is part of a historical series documenting the growth and benchmarks of the team that now forms Ateko’s dedicated Salesforce practice. CloudKettle has always had transparency as one of its core values and that is…
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An Interview with Katrina Wong: The Future of Customer Engagement
Katrina Wong is the VP of Product Marketing and Demand Generation at Twilio Segment. Ateko’s SVP, Greg Poirier recently caught up with Katrina for a discussion about how she got started in SaaS, the challenges facing marketers today, and what she sees for the future of customer engagement. Greg Poirier: How did you get started…
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CloudKettle: Year Six by the Numbers
Archived Content: This article was originally published by CloudKettle prior to its acquisition by Bell and integration into Ateko. It is part of a historical series documenting the growth and benchmarks of the team that now forms Ateko’s dedicated Salesforce practice. Everyone gets a bit introspective this time of year and like most organizations, we…
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CloudKettle: Year Five By The Numbers
Archived Content: This article was originally published by CloudKettle prior to its acquisition by Bell and integration into Ateko. It is part of a historical series documenting the growth and benchmarks of the team that now forms Ateko’s dedicated Salesforce practice. Half a decade, wow! If you’d asked me on that first day, I’d have…
