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How Marketers Can Be Ready for Marketing Cloud Next Migration with Sabuhi Yahya Expert Sab Yahya explains why transitioning to Salesforce Marketing Cloud Next is not just a standard interface upgrade, it’s a fundamental shift in how your marketing operations, data models, and automations work. If you are coming from a traditional marketing automation platform,…

How Ateko, Bell, and ServiceNow are Rewriting the Digital Playbook with Tom Sweeney and Jenna Odessa In this exclusive interview, Jenna Odess (Group VP, Americas Partnerships and Channels at ServiceNow) sits down with Tom Sweeney (VP of Sales at Ateko) to discuss Ateko’s unique origin story and their game-changing approach to enterprise tech. Learn how…

AI Agents and Field Operations at Scale: Bell Canada’s Approach with Bruce Dean and Matthew Billy Bell runs one of Canada’s largest field service organizations, with a team of over 10,000 handling more than 10,000 tasks daily. When manual operations and dispatch processes couldn’t keep up, Bell partnered with Ateko to rebuild their entire field…

Why Your AI GTM Strategy Will Fail (Without Data Governance) With Kyle Cruickshanks Kyle Cruickshanks explains why even the most advanced AI solutions can fail without a strong data foundation. From data governance and business process mapping to creating a single source of customer truth, learn why the real key to AI success happens long…

with Jennifer Dell VP of Operations at Ateko, explores why Slack is evolving from a communication tool into the operational hub of the modern enterprise. She discusses how organizations can use Slack to centralize workflows, automate processes, improve visibility, and create a more connected way of working across Salesforce and other business systems. Transcript: Jennifer…

In telecom, fast is never fast enough—and Bell knows it. That’s why they’re turning to AI to eliminate manual processes, break down silos, and accelerate innovation across their customer, operations, and field service teams. Hear from leaders at Bell as they share how the company, in partnership with Ateko, is operationalizing big ideas and delivering…

Knowledge 2026: Inside Ateko’s Innovation Sandbox – ServiceNow, AI, and the Future of Telco with Dean Clark What happens when a 150-year-old telecom giant decides to completely overhaul its legacy infrastructure? They flip the script on customer experience. In this exclusive interview, Ashlea Miller sits down with Dean Clark to discuss the massive digital transformation…

with Jennifer Dell Expert Jennifer Dell tells us why Slack isn’t replacing Salesforce — it’s becoming the command line for it. Transcript: NICHOLE: Hi everyone, welcome back to Ateko Talks. Today we are very happy to have Jennifer Dell, our resident Slack expert, join us to share some critical insights on Salesforce’s Slack. In particular,…

with Ishan Babbar Expert Ishan Babar tells us why “AgentForce will write the code for you” doesn’t mean the end of Salesforce developers — it means a major evolution. Transcript: Nichole: Now that we’ve all had some time to reflect on Dreamforce 2025 one topic really stood out. AgentForce Vibes. And the vibe from Dreamforce…

The broken promise of OmniChannel with Ian Bezanson Commerce Cloud Practice Lead, Ian Bezanson, is back and discussing the broken promise of the OmniChannel experience. Where are companies going wrong? And how can we unify the experience for customers? Transcript: Nichole: For years, we’ve been promised a seamless omni channel experience. So, why does it still…

A Unified Commerce Strategy with Ian Bezanson How do you provide customers with a seamless and consistent shopping experience across all channels, from online to in-store? Ateko’s Ian Bezanson shares his insights on what can happen when digital knowledge meets human connection. Transcript: Nichole: We’re here with Ian Bezanson, Salesforce Commerce Cloud Practice Lead at…