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Join Colleen Pound (CEO & Co-founder, Proxure) and David Keith (SVP, Data & Cloud, Ateko) for an engaging fireside chat on the power of strategic partnerships. In this brief discussion, they explore how Ateko helped build a core data solution for Proxure, highlighting the immense value of iterative development and local collaboration. This conversation showcases…

Hear the incredible story of Bell Canada’s industry-forward transformation with Ateko. Discover how they invested heavily, merged SIs, and became “customer zero” on ServiceNow. Learn how they now serve hundreds of clients and became ServiceNow’s largest partner in Canada and the first telco-designated global partner. Transcript: Holly Briedis: I want to recognize a few partners…

Headless 360 for Salesforce with Ishan Babbar In this video, expert Ishan Babbar, our Salesforce Practice Lead at Ateko, breaks down Salesforce Headless 360, one of the biggest platform shifts in Salesforce history. Discover how this API-first approach lets both human teams and AI agents run workflows natively across platforms like Slack, Teams, and ChatGPT…

with Lukas Lhotsky and Courtney Deinert Bell is one of the first telcos in the world to use ServiceNow Otto for TSM in production. This session delves into their approach working with Ateko to plan, implement, and integrate AI-driven workflows to make the most out of their 38 million annual customer interactions. Transcript: Courtney Deinert:Thanks…

Why Marketing and Admins need to collaborate to unlock the full potential of the next-generation Marketing Cloud with Ishan Babbar & Sabuhi Yahya In this video, experts Ishan Babbar and Sab Yahya dive into why the days of Marketing working separately from Salesforce Administration are officially over. In the era of AI and Data Cloud,…

Ateko Deep Dive Ep.1: Modeling Applications Using CSDM (ft. CAE) In this masterclass, Maxime Carrier (ITOM Practice Lead at Ateko) breaks down how to use the ServiceNow CSDM v5 framework to bridge the gap between IT Operations and the business. Learn how to find the “sweet spot” for service instance granularity and choose between an…

How Marketers Can Be Ready for Marketing Cloud Next Migration with Sabuhi Yahya Expert Sab Yahya explains why transitioning to Salesforce Marketing Cloud Next is not just a standard interface upgrade, it’s a fundamental shift in how your marketing operations, data models, and automations work. If you are coming from a traditional marketing automation platform,…

How Ateko, Bell, and ServiceNow are Rewriting the Digital Playbook with Tom Sweeney and Jenna Odessa In this exclusive interview, Jenna Odess (Group VP, Americas Partnerships and Channels at ServiceNow) sits down with Tom Sweeney (VP of Sales at Ateko) to discuss Ateko’s unique origin story and their game-changing approach to enterprise tech. Learn how…

AI Agents and Field Operations at Scale: Bell Canada’s Approach with Bruce Dean and Matthew Billy Bell runs one of Canada’s largest field service organizations, with a team of over 10,000 handling more than 10,000 tasks daily. When manual operations and dispatch processes couldn’t keep up, Bell partnered with Ateko to rebuild their entire field…

Why Your AI GTM Strategy Will Fail (Without Data Governance) With Kyle Cruickshanks Kyle Cruickshanks explains why even the most advanced AI solutions can fail without a strong data foundation. From data governance and business process mapping to creating a single source of customer truth, learn why the real key to AI success happens long…