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Resources
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GuideWhat is a Deal Desk?
What is a Deal Desk? And why do you need one? A Deal Desk is responsible for ensuring that all sales meet the organization’s criteria for profitability, risk, and strategic alignment, while also facilitating communication and collaboration between Sales, Legal and Finance teams. While they can sometimes be a source of pain and complaints from…
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Video3 Pitfalls of AI in B2B Marketing
3 Pitfalls of AI in B2B Marketing with Sabuhi Yahya Marketing Automation Leader, Sabuhi Yahya, walks us through the 3 main areas where B2B organizations can run into trouble when it comes to leveraging AI. Transcript: Nichole: “Today, we’re diving deep with the incredible Sab Yahya, a true powerhouse as a Marketing Cloud Champion and…
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GuideTransforming Telecom Service Delivery and Customer Engagement
How can Salesforce Communications Cloud help you gain critical business insights? And how can it help drive growth and customer success across the telecommunications industry? This brand-new resource from Ateko dives into the details — with over 30 pages of practical insights designed to help telecom providers modernize their operations and strengthen customer relationships. Cover…
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ChecklistSalesforce Commerce Cloud Readiness Checklist
Salesforce Commerce Cloud Readiness Checklist Are you ready to start using Salesforce Commerce Cloud? This checklist will walk you through exactly what you need to consider before you jump in to SFCC. Review each of the 10 check points. More than 3 “needs work” checkmarks? Consider starting with an audit before you jump in. And…
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VideoData Cloud Deep Dive Series
with Eliot Harper Dive into the world of Salesforce Data Cloud with Salesforce MVP Eliot Harper. In this video series, Eliot unpacks everything from key concepts to practical tips, making complex topics simple and understandable. The complete series contains 7 videos: Episode 1: Unstructured Data Lake Objects Episode 2: Processing Unstructured Data Episode 3: Retrievers…
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GuideSalesforce Security Survey 2025
How does the security of your Salesforce org stack up against the average? We surveyed Salesforce Admins and Users from across North America to find out common practices across multiple areas in Salesforce security: While no two organizations are exactly alike in security practices and outcomes, this survey gives a peek behind the curtain, and…
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VideoAgentic Marketing Showdown
Bringing AI to the Inbox When you have Salesforce MVP Eliot Harper combine cutting-edge AI and a common ecommerce experience, well… the result is anything but common. In this video, dive into the world of Salesforce Agentic Marketing and learn how bringing AI directly into a customer’s inbox can revolutionize your client experiences. Transcript: Hello,…
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GuideThe Wealth Manager’s Guide to Salesforce Financial Services Cloud
The Wealth Manager’s Guide to Salesforce Financial Services Cloud How does Salesforce benefit Wealth Managers and Financial Services firms? This new resource from Ateko provides a comprehensive guide to Salesforce’s Financial Services Cloud (FSC) and its benefits for Wealth Management firms and Financial institutions. Whether you’re an existing Sales Cloud user, or considering making a…
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GuideSalesforce Object Comparison: Standard Object vs. Custom Object
When do you use a Standard object and when should you use a custom object in Salesforce? This is a problem all Salesforce Admins and Developers face. The choice has implications on development efficiency, scalability, and the overall maintenance of your org. Understanding when to use a standard object and when to use a custom…
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GuideHubspot to Saleforce Migration Checklist
Hubspot to Salesforce Migration Checklist You’ve watched the video, and you’ve read the resources. Now, you can get a list of the questions you want to ask your organization (and yourself) before you get started on a HubSpot to Salesforce migration. Having clear answers and a clear approach to your migration will greatly increase your…
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GuideNailing Speed to Lead
Nailing Speed to Lead There are common challenges that businesses face when trying to optimize their Speed to Lead. But by implementing best practices and focusing on iterative improvements, businesses can increase their sales performance and ultimately revenue. In this guide, we will review 5 key areas to consider when fine tuning your organization’s Speed…
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GuideAn Introduction to Salesforce Maps
An Introduction to Salesforce Maps Salesforce Maps helps field sales and service teams to manage accounts and opportunities, plan routes and optimize sales activities. In this guide we will review: Learn how your organization can leverage Salesforce Maps to unlock new opportunities, enhance productivity and drive your overall success in today’s competitive market.
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