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Why SaaS Companies need a CRM
Do You Need a CRM? Not every organization needs a CRM, but they are particularly important for Software as a Service (SaaS) companies that have a B2B enterprise sales model. When deciding if you need a CRM, there are a few simple questions you can ask to determine if one is a worthy investment. If…
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How to Select a CRM
Not every startup needs a CRM, but they are particularly important for Software as a Service (SaaS) companies who have a subscription based model. Some aspects of your business and sales cycle that would necessitate a CRM are things like: if your product is available for purchase offline, if you have a sales-cycle that is…
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CloudKettle: Year 1 By the Numbers
Archived Content: This article was originally published by CloudKettle prior to its acquisition by Bell and integration into Ateko. It is part of a historical series documenting the growth and benchmarks of the team that now forms Ateko’s dedicated Salesforce practice. It has been one year since I officially left my role as COO of Livelenz…
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The Salesforce ButtonClick Admin Podcast
This week I got to speak with the ButtonClick Admin podcast about startups and some of the common problems that Ateko sees founders are experiencing when scaling their business and how Salesforce can be leveraged to help. The ButtonClick Admin podcast is hosted by Mike Gerholdt and Gillian Madill and features folks who are solving problems…
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The Marketing Over Coffee Podcast: An Interview
In August, Jon McGinley and I flew to Boston and were interviewed by John Wall for the Marketing Over Coffee podcast. We talked about our time at Radian6, before and after the Salesforce acquisition, our careers in digital and the workshops that Jon and I have been doing to help startups with sales and marketing.…
