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Salesforce CTI to SCV: Deadline Nobody Is Talking About Enough
Salesforce is retiring Open CTI. If your organization leverages it as part of your voice/telephony strategy, the planning window is open….and shorter than it looks. In February 2026, Salesforce announced that Open CTI, the popular, but very dated JavaScript-based telephony integration framework that has quietly powered Salesforce voice integrations since 2012 will be end-of-lifed February
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Find Your 2,500 Rows: The AI Shift Hiding in Everyday Work
Ok, first some background. My mom has been using Excel since she got her current job as an Accounts Payable clerk in the early 2000’s. I began using Excel at a co-op job in 2013. But it wasn’t until I was living with my parents during the pandemic that I saw how differently we used
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Three Spring ’26 Apex Updates Worth Refactoring For
Salesforce Spring ’26 is here. We break down the three most critical Apex updates—from native picklist extraction to new PDF services—and explain why refactoring your code now will save you from massive technical debt later.
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The Rise of Disposable Software: Why Building to Replace is the New Building to Last
Disposable Software: The Missing Fourth Leg of our AI Workplace Productivity Stool One of our leaders, Ishan Babbar, was facing a time consuming task. One that was going to require analysis of hundreds of data points, across multiple files as well as an understanding of a specific project. The kind of work that, done the
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Scaling AI Beyond the Pilot: Four Foundational Shifts for the Enterprise
From Pilot to Whole-Org Value At Ateko, we frequently see organizations struggle to translate the excitement of a pilot into organization-wide value. AI adoption is high. Most organizations are using AI in at least one function. Yet studies suggest that up to 62% remain stuck in the early experimenting or piloting stages. If your organization
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Marketing Cloud Account Engagement vs Marketing Cloud Next: Migration Considerations
As Salesforce continues to evolve its marketing ecosystem, many organizations are starting to look beyond feature comparison and ask a broader question: how do you evaluate a move from Marketing Cloud Account Engagement (MCAE) to Marketing Cloud Next? For many teams, this is not simply about adopting a newer platform. The goal is to determine
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Agentic Marketing: What It Is and How to Get Ready
Marketing automation has been around for a long time. Most teams use it to send emails based on triggers, segment audiences, and score leads. It works, but the human is still in the driver’s seat for every decision: what to send, when to send it, and who to target. Agentic marketing is a different model.
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Marketing Cloud Account Engagement vs Marketing Cloud Next: Key Differences Explained
Salesforce’s marketing ecosystem has changed over the past few years. Many organizations that previously relied on Marketing Cloud Account Engagement (formerly Pardot) are now starting to explore Marketing Cloud Next, Salesforce’s newer marketing platform built on Data Cloud. Both platforms support B2B marketing automation, but they are built on very different architectures and approaches to
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The 5% Mandate: Why We Prioritize Compounding Efficiency in Our Salesforce Practice
By Greg Poirier, SVP of Ateko Over two decades, I have seen the enterprise landscape shift every time a new transformational tool hits the desk of an employee. I was there when laptops became the standard, when we all moved from on-prem to cloud and when smartphones were widely deployed to Sales and Field teams.
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Architecting the First Line of Defense: A Showcase of Agentforce Voice
If you manage the customer service arm of a large enterprise, your primary challenge is often the “Intelligence Gap” on the voice channel. While your CRM is full of rich data, when a customer calls in, that data is often locked away. Your human agents, highly trained experts, end up spending precious minutes of every
