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Handing SFMC to an AI Agent: Guardrails for the Marketing Cloud MCP Server
Salesforce shipped a first-party MCP server for Marketing Cloud Engagement (MCE) in May 2026, and LinkedIn promptly lost its mind over it. Every other post is a breathless demo of an agent building a journey from a one-line prompt. So before you wire one up to your production tenant: hold your horses, buddy. The technology…
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Moving to Agentforce Revenue Cloud Advanced: Why Re-implementation with Optimization Beats Lift-and-Shift
Thousands of enterprises still run SteelBrick CPQ (Configure, Price, Quote) or Salesforce Industries (formerly Vlocity) managed packages. As these platforms reach end-of-sale, Salesforce has moved many of the advanced capabilities from these applications (particularly Vlocity) onto “Core” in the form of Agentforce Revenue Management (formerly, and for the purposes of this document, called Revenue Cloud…
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Not Every Company Pays You to Get Ready. Ateko Did.
Inside the path that turned “new to Salesforce” into “ready for clients.” I joined Ateko with a background in development, cyber security, and data. I had worked with other CRMs before, but I was new to Salesforce. I knew how to build systems and work with data. I did not yet know about Data Cloud…
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Your Contact Center Moved to the Cloud. The Hard Part Comes Next.
The enterprise contact center migration story has a clean ending. After years of replacing on-premises hardware with cloud platforms from Genesys, Amazon Connect, and others, most large organizations have checked that box. The infrastructure scales. The telephony costs are predictable. That work mattered. But there is a second story, and it does not have the…
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New Salesforce Flow Logs: Proactive Flow Monitoring Moves to General Availability
In the Spring ’26 Release, Salesforce officially moved the Flow Execution Logs feature to General Availability (GA). That sounds like a good thing, but what does it actually mean for you and your Flows? In this article we’re going to dig through the buzzword mumbo-jumbo and discuss what the update is and how Flow Logs…
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Why isn’t this in Salesforce?
What I have learned about how to turn an enterprise investment into a high-ROI growth engine. Joining the team at Ateko has been an invigorating transition. After more than a decade working within and for large-scale organizations, from telecom to high growth tech, finding a firm that prioritizes technical integrity with genuine client partnership is…
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Your Commerce Replatform Is Already Behind
The #1 reason commerce replatforms blow up isn’t the technology. It’s the product data, customer records, and pricing logic nobody cleaned up first. I sat across from a VP of Digital at a mid-market retailer last year. She opened the meeting with five words: “We need a new platform.” I’ve heard that sentence dozens of…
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From Hype to ROI: How to Execute a Successful AI Proof of Value (PoV)
We’re in the middle of an AI gold rush. Every boardroom, from the Fortune 500 to agile startups, are echoing with the mandate: “AI everywhere.” Yet despite the excitement, many AI initiatives stall before they ever deliver value. The problem usually isn’t the technology. It’s the approach. Too many organizations treat AI as an experiment…
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Agentforce Marketing Summer Recap
Between Connections in June and the Summer ’26 release, there has been a lot to keep up with. The volume of updates this cycle is one of the biggest I can remember, and trying to cover everything would turn into a small book. So instead of listing every feature, I pulled together the highlights that…
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AI Adoption: Training Is the Key
Part 3 of the Systemic Shift to Scaling AI from Pilot to Scale series, examining how organizations can transform AI initiatives into enterprise-wide value In our previous post we covered Phase 1, the mental shifts required for AI and the steps involved in Setting the Foundations for scalable AI (getting your executives aligned and your…
