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Stop Paying Your Sales Team to Do Your Website’s Job
Most B2B e-commerce sites make a promise they cannot keep. They look like a modern online store. But the second a customer tries to buy something complicated, the site hits a wall. If a buyer wants to configure a piece of heavy machinery, add a monthly software subscription, and request a volume discount, the digital
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From B2C to B2B: A Developer’s Roadmap to the Salesforce Core Transition
Eight months ago, I joined Ateko at a time when the Salesforce ecosystem was clearly shifting. As our focus expanded toward automation and deeper platform collaboration, one trend became impossible to ignore, demand for Salesforce B2B Commerce on Core is growing fast, and experienced SFCC (Demandware) developers are getting trained on B2B. If you’ve spent
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Ateko – Salesforce Practice: Year 11 By the Numbers
Intro First, a quick overview for those who haven’t checked their LinkedIn notifications in a while, or are new to who we are: in July 2024, CloudKettle was acquired by Bell Canada to become the Salesforce arm of the Service Implementor (SI) powerhouse now known as Ateko. Then and now, we had a tradition of
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Enforcing No-Argument Constructor on Apex Classes: Why Your Flows May Stop Working in May 2026
In the Summer ’26 Release, Salesforce is changing how custom Apex classes are instantiated when called from Flows. If you don’t want to wake up to dozens of panicked Slack messages in late May because renewals aren’t generating, integrations aren’t working, or stamps aren’t stamping, this is a Release Update to pay attention to. In
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Your Best of Breed Stack Has a Data Gap. Here is How to Fix It Without a Re-Platform.
You have built a retail engine that moves fast. You have Shopify or a modern storefront driving your e-commerce, you have Salesforce powering your customer relationships, and you have 300 physical stores serving communities across the continent. On paper, you have the “Best of Breed” tools for every job. But in reality, your team is
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Bell and Ateko Empower Innovation through AI Hackathons
From ServiceNow to Salesforce, Ateko is working with partners to create the future of AI Bell and Ateko are shaping the future of enterprise innovation through AI-powered hackathons that bring together bright minds across our companies and our technology partners. These collaborative events spark creativity, accelerate transformation, and highlight how Ateko is helping Bell deliver
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Salesforce Just Quietly Revealed the Future of Merchandising
On the back of Dreamforce ’25, Salesforce quietly posted an update with a few additional features for Commerce Cloud. Some are formal names for the big announcements made at the conference, like Agentic Order Routing and new B2B Configurator tools. Others, like the official Adyen payment integration, are welcome news for retailers looking for alternatives.
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Dreamforce 2025: Marketing Cloud Takeaways & Reflections
This year Dreamforce felt different—in scale and in the way Salesforce has shifted its energy toward Agenting experience, data, and real customer experience. The event had this blend of inspiration and practicality, where every demo and session made you think about what’s possible right now. Here are my main takeaways from Dreamforce 2025. 1. AI
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Dreamforce Just Changed E-commerce. Here’s Your Action Plan.
Only a week ago, we posted a practical plan for non-Shopify sellers to jump into the world of selling through OpenAI’s ChatGPT. Shopify’s announcement had many of us, myself included, feeling a little defeated. It felt like they’d cracked the code and no one else could play. So, we took to the documentation and realized
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Commerce Cloud meets OpenAI: A Pragmatic Path for In-Chat Commerce
I’ve watched ecommerce change shape for two decades. We went from online catalogs with “it’ll get there when it gets there” shipping to a two day delivery promise that became table stakes. We saw checkout evolve from multi-page forms to one click charges and now to digital wallets. Each shift rewired customer behavior. We’re at
