Category: Salesforce

  • Your Commerce Replatform Is Already Behind

    Your Commerce Replatform Is Already Behind

    The #1 reason commerce replatforms blow up isn’t the technology. It’s the product data, customer records, and pricing logic nobody cleaned up first. I sat across from a VP of Digital at a mid-market retailer last year. She opened the meeting with five words: “We need a new platform.” I’ve heard that sentence dozens of…

    Read more

  • From Hype to ROI: How to Execute a Successful AI Proof of Value (PoV)

    From Hype to ROI: How to Execute a Successful AI Proof of Value (PoV)

    We’re in the middle of an AI gold rush. Every boardroom, from the Fortune 500 to agile startups, are echoing with the mandate: “AI everywhere.” Yet despite the excitement, many AI initiatives stall before they ever deliver value. The problem usually isn’t the technology. It’s the approach. Too many organizations treat AI as an experiment…

    Read more

  • Agentforce Marketing Summer Recap

    Agentforce Marketing Summer Recap

    Between Connections in June and the Summer ’26 release, there has been a lot to keep up with. The volume of updates this cycle is one of the biggest I can remember, and trying to cover everything would turn into a small book. So instead of listing every feature, I pulled together the highlights that…

    Read more

  • AI Adoption: Training Is the Key

    AI Adoption: Training Is the Key

    Part 3 of the Systemic Shift to Scaling AI from Pilot to Scale series, examining how organizations can transform AI initiatives into enterprise-wide value In our previous post we covered Phase 1, the mental shifts required for AI and the steps involved in Setting the Foundations for scalable AI (getting your executives aligned and your…

    Read more

  • We Built an AI Certification Coach for Our Team

    We Built an AI Certification Coach for Our Team

    Nobody within the Salesforce Practice at Ateko touches client work without a Salesforce certification. That’s been the rule since the company was founded. It’s a good rule. Certifications don’t teach you something, but they serve as a bar, proving you know the platform well enough to be trusted with someone else’s business. But rules like…

    Read more

  • The Multi-Framework Pivot: ReactJS on Salesforce Platform

    The Multi-Framework Pivot: ReactJS on Salesforce Platform

    Salesforce’s front-end architecture evolved from Visualforce, to Aura Components, and finally to Lightning Web Components. But historically, integrating industry-standard JavaScript frameworks like React, Angular, etc., into Salesforce required aggressive workarounds. Developers had to compile code, compress it into static resources (zip files stored on Salesforce), and surface it via Visualforce pages or Lightning Out. The…

    Read more

  • Veeva vs. Salesforce Life Sciences Cloud: The Ultimate Decision

    Veeva vs. Salesforce Life Sciences Cloud: The Ultimate Decision

    Today, we’re diving into the breakup between Salesforce and Veeva as it reshapes the Life Sciences industry. Across Pharma and MedTech, the deadline is approaching far too quickly to stay with Veeva or move to Salesforce Life Sciences Cloud. This is a long-term strategic decision, one that will shape how companies operate, compete, and innovate…

    Read more

  • Cooperation Needs Boundaries: Why “Who Leads Transformation Projects” Is the Wrong Question

    Cooperation Needs Boundaries: Why “Who Leads Transformation Projects” Is the Wrong Question

    When assessing approaches to complex transformation projects, an emerging view is that the business should lead, often holding final decision authority across the full transformation effort. The intent is understandable; outcomes should drive investment, not the other way around. But in practice, that position often collides with a harsher reality: when your systems are architecturally…

    Read more

  • Getting Your House in Order for Enterprise AI

    Getting Your House in Order for Enterprise AI

    Part 2 of the Systemic Shift to Scaling AI from Pilot to Scale series, examining how organizations can transform AI initiatives into enterprise-wide value The Recipe for Real Scale In our last post, we talked about the mental shifts you need to move your organization out of the AI pilot pit and start driving real…

    Read more

  • From Pilot to Whole-Org Value

    From Pilot to Whole-Org Value

    Part 1 of the Systemic Shift to Scaling AI from Pilot to Scale series, examining how organizations can transform AI initiatives into enterprise-wide value At Ateko we frequently see organizations struggle to translate the excitement of a pilot into organizational wide value. While AI adoption is high, with most organizations using AI in at least…

    Read more