Blog
Explore expert tips, hands-on guides and insightful perspectives designed to help you stay at the forefront of innovation, cloud technologies, and digital transformation.
When it comes to ServiceNow, Salesforce, Google, AWS, and Microsoft, if you’ve got questions – the experts at Ateko have got answers.
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Salesforce Marketing Cloud Growth & Advanced: Features you should know about
Salesforce introduced a new edition of Marketing Cloud last year, called Marketing Cloud Growth. This edition, built on the ‘core’ Salesforce platform (referred to as ‘Marketing Cloud on core’), can natively use Data Cloud capabilities and Einstein’s generative tools. Geared towards B2B and SMB organizations, this blog post will delve into some key features of…
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Beyond Functionality: How UI Creates a Seamless Shopping Journey in Salesforce
While visual appeal is important, a truly effective user interface (UI) goes much deeper. It’s about creating a seamless and enjoyable shopping experience that drives conversions and boosts customer satisfaction. A well-designed UI builds trust and makes it easy for users to find what they need, leading to a smoother checkout process and a more…
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Products vs. People: A Beginner’s Guide to Measuring Customer Success
I spent several years at Salesforce in Customer Success, focused on driving value via their Products, so it was a major perspective shift to move to the Services side of the organization in 2020. Five years later, I’m working for Ateko, a specialized Salesforce Services company and am defining what Customer Success (CS) looks like…
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Unlocking the Potential of ServiceNow® Platform Analytics: An Ateko Perspective
With the arrival of the ServiceNow® Xanadu release, businesses have an exciting opportunity to optimize their operations and be AI ready. At Ateko (formerly FXI), we are proud to announce that we have successfully gone through the process to upgrade our ServiceNow environment and are leveraging automations to accelerate the process. Our experience has provided…
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The Beginner’s Guide to Joins in CRM Analytics
In the world of Business Intelligence, the ability to combine data from different sources is essential. Salesforce CRM Analytics (formerly Tableau CRM) offers a powerful feature called “joins” in its Recipe tool. You can think of creating joins as playing the role of a matchmaker for your data. They allow you to bring together data…
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TDX 2025 Developer Highlights
At TDX 2025, there were some amazing speaker sessions focused on improving the developer experience. These were my highlights of the latest and greatest in Agentforce: 1. My favourite aspect of Agentforce 2dx is the ability to proactively have conversations with customers or employees without requiring them to initiate the conversation. Agentforce can be triggered…
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Marketing Cloud Super Message Consumption Simplified
Marketing Cloud Engagement comes with Super Messages included in each license, but customers often need to understand how many additional Super Messages they might require. (Think of “Super Messages” as credits, or a way to standardize costs across different message types.) Super Messages are consumed differently based on the type of communication sent. Understanding Super…
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Beyond the Hype: How the Salesforce-Google Partnership May Transform Your Business
The world of enterprise AI is evolving at an unprecedented pace. Just this week, Salesforce and Google Cloud announced a major expansion of their strategic partnership—and although all the details are not yet known, it looks very promising. This collaboration brings together two industry giants, giving businesses unparalleled choice, flexibility, and power in how they…
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UTM Parameters Explained: From Basics to Best Practices
In modern marketing, there are multiple ways to measure attribution and track marketing campaign performance. While you can invest in expensive platforms and align your processes with complex methodologies, there’s a simple approach to measure ROI across all channels—whether it’s paid media or content syndication. This approach is called UTM tagging. In this blog post,…
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CloudKettle: Year 10 By the Numbers
Archived Content: This article was originally published by CloudKettle prior to its acquisition by Bell and integration into Ateko. It is part of a historical series documenting the growth and benchmarks of the team that now forms Ateko’s dedicated Salesforce practice. This blog post is the continuation of a tradition that began soon after CloudKettle…