Blog
Explore expert tips, hands-on guides and insightful perspectives designed to help you stay at the forefront of innovation, cloud technologies, and digital transformation.
When it comes to ServiceNow, Salesforce, Google, AWS, and Microsoft, if you’ve got questions – the experts at Ateko have got answers.
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Beyond the Hype: How the Salesforce-Google Partnership May Transform Your Business
The world of enterprise AI is evolving at an unprecedented pace. Just this week, Salesforce and Google Cloud announced a major expansion of their strategic partnership—and although all the details are not yet known, it looks very promising. This collaboration brings together two industry giants, giving businesses unparalleled choice, flexibility, and power in how they…
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UTM Parameters Explained: From Basics to Best Practices
In modern marketing, there are multiple ways to measure attribution and track marketing campaign performance. While you can invest in expensive platforms and align your processes with complex methodologies, there’s a simple approach to measure ROI across all channels—whether it’s paid media or content syndication. This approach is called UTM tagging. In this blog post,…
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CloudKettle: Year 10 By the Numbers
Archived Content: This article was originally published by CloudKettle prior to its acquisition by Bell and integration into Ateko. It is part of a historical series documenting the growth and benchmarks of the team that now forms Ateko’s dedicated Salesforce practice. This blog post is the continuation of a tradition that began soon after CloudKettle…
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Why Salesforce Commerce Cloud, Why Now?
For the first fifteen years of my career, I doubled down on the Open-Source Drupal CMS. The platform offered a smart and flexible approach to functional enhancements through its module and hook system (more on that later!). We often used Drupal not just as a CMS, but as a framework—leveraging its built-in tools for permissions,…
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Looking Behind the Curtain of Einstein AI: How Salesforce’s AI Powers Smarter Decisions
Have you ever wondered what’s happening behind the scenes when you see Einstein AI recommendations, predictions, or automated actions? This post unpacks what’s happening under the hood—no complex mathematics, just clear, intuitive insights into the algorithms at play that help businesses make smarter, data-informed decisions. What Is Salesforce Einstein AI? Think of Einstein AI as…
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Introducing Agentforce: Takeaways from Dreamforce24
The Unveiling So first… a little bit of background: At TrailblazerDX last year, Salesforce finally introduced their new service – Einstein GPT. Einstein GPT has two main features: Einstein Co-Pilot and Prompt Builder. With the help of data from Salesforce or other external data sources (such as Data Cloud, which was also introduced last TrailblazerDX),…
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The 2024 Security Survey Results are Here
The Results are in! And we’re ready to share them with you. Security is one of our top priorities at Ateko. For ourselves, and for all of our clients. With that in mind, we wanted to find out the answer to the question “How’s everyone else doing with Salesforce security these days?” So we came…
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CloudKettle has been acquired by Bell, so what now?
You may have heard… but we announced some pretty big news earlier this week, and I have some thoughts to share on that. But first you have to read this part. (Don’t be stingy with your time – it is important.) Let me start by saying that I am the product of a great deal…
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Everything You Need to Know About Salesforce Data Cloud Credits
Data Cloud credits power usage in Salesforce Data Cloud — every time you perform an action in Data Cloud, credits are consumed. Credit consumption is based on different actions performed in the platform, where the actual consumption rate is based on the platform feature, the complexity of that feature, and ultimately the underlying compute cost…
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Configuring Service Cloud Voice
In our previous post on Service Cloud Voice, we reviewed what this new telephony tool actually does, and how it can be beneficial to organizations. It’s great to know the “why” – but now we want to get into the “how”. How do you actually get started and set up Service Cloud Voice in your…