Blog
Explore expert tips, hands-on guides and insightful perspectives designed to help you stay at the forefront of innovation, cloud technologies, and digital transformation.
When it comes to ServiceNow, Salesforce, Google, AWS, and Microsoft, if you’ve got questions – the experts at Ateko have got answers.
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Salesforce Threats Don’t Take Vacation
With the summer fast approaching, organizations across North America are preparing for vacations and reduced capacity. Whether it is office policy to take Friday afternoons off or planned vacations, the summer months are always a time when many workplaces aren’t fully staffed. When it comes to IT and Salesforce teams, these summer months can be…
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The Top 3 Salesforce Security Concerns Keeping IT Directors Up At Night
We asked IT leaders at companies with $1+ billion in revenue about their top 3 Salesforce security concerns. Here’s what they ranked most important: Proactive Salesforce Monitoring Interested in learning how to strengthen the security and stability of your Salesforce instance? Request a SafeGuard demo today. Click here to download this infographic as a…
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MarTech Podcast | The Enterprise B2B SaaS Digital Marketing Playbook
Catch our SVP(Formerly the CEO of CloudKettle), Greg Poirier, on the MarTech podcast talking about data warehousing, data visualization, retargeting across the customer lifecycle, and other trends in the B2B SaaS space. This is a two-part podcast, you can listen to part one below: Part two defines revenue optimization, the benefit of visualizing KPIs, and…
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How to Leverage the RFM Model to Drive Customer Segmentation
Today, organizations have more data about their customers than ever before. The RFM model is a simple but powerful tool to sift through consumer data and categorize customers based on measured behavior. Salesforce Marketing Cloud (MC) is a robust tool that allows your team to engage your customers with relevant and timely email content. Together,…
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How to Enable a Seamless Integration Between Marketo and Salesforce
It is crucial for a marketing organization to be able to manage and communicate with prospects and customers at every stage of the customer journey. To achieve this, you have to have the right marketing tools and processes in place. With Salesforce as the central hub of information for many organizations, ensuring your marketing automation…
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Confessions from an Accidental Salesforce Admin
Throughout my B2B marketing career, many things have changed, especially digital marketing. Monitoring what solutions have been installed in Salesforce is necessary To manage which Users in Salesforce can install which solutions, an Admin will have to enable App Allowlisting (formerly Whitelisting). To learn more about how to enable App Allowlisting in Salesforce, check out…
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Top Five Salesforce Security Tips to Make Your Instance More Secure
As the cost and risks associated with data breaches continue to climb, cybersecurity is a topic that should be a priority for every B2B SaaS company. Recently, IBM published that the average cost of a data breach is $3.86 million. With so much at stake, organizations can’t afford to ignore security best practices. With Salesforce…
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NEW eBook | Security Guide: How to Protect and Monitor Salesforce
Our newest eBook, Security Guide: How to Protect and Monitor Salesforce is a must read for all #AwesomeAdmins looking to brush up on Salesforce security best practices. As the cost and risks associated with data breaches continue to climb, cybersecurity is a topic that should be a priority for every B2B SaaS company. Recently, IBM published that the…
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CloudKettle: Year 4 by the Numbers
Archived Content: This article was originally published by CloudKettle prior to its acquisition by Bell and integration into Ateko. It is part of a historical series documenting the growth and benchmarks of the team that now forms Ateko’s dedicated Salesforce practice. Each year we look back at how CloudKettle performed and publish a post highlighting…
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Three Things To Consider Before Your Next MarTech Purchase
Marketers are living in a golden age of marketing. No longer do marketers have to rely on mass-marketing initiatives to help reach desired audiences. Instead of launching multi-million dollar campaigns across TV, print, and billboards, marketers can now zero in on precise audiences, at that correct moments, with messaging that will resonate. This change has…