Blog
Explore expert tips, hands-on guides and insightful perspectives designed to help you stay at the forefront of innovation, cloud technologies, and digital transformation.
When it comes to ServiceNow, Salesforce, Google, AWS, and Microsoft, if you’ve got questions – the experts at Ateko have got answers.
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Sales Cloud and Google Analytics 360 Integration Checklist
The Sales Cloud and Google Analytics 360 integration can be leveraged for closed-loop reporting and for robust marketing insights that drive conversions. The checklist below was built to help experienced teams as they enable this connection (there is also a downloadable PDF version at the bottom of this page). Click here to download the Sales…
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Enterprise Expert Interview: Renaud Bizet Talks Marketing Operations
We sat down with Renaud Bizet, Vice President of Marketing Strategy & Operations at Splunk, to talk about Marketing Operations best practices for enterprise companies. Renaud is an accomplished Marketing professional with 15+ years of experience in the B2B technology space. Previous to Splunk, Renaud has driven strategic alignment at companies like Marketo, Bio-Rad Laboratories,…
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How to Build an RFM Model for Customer Segmentation
If you are not familiar with the RFM model (Recency, Frequency, and Monetary) and how it can help drive customer segmentation, we recommend you read How to Leverage the RFM Model to Drive Customer Segmentation before you read this post. This post tackles what your team needs to know to implement an RFM model to…
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CloudKettle: Year Five By The Numbers
Archived Content: This article was originally published by CloudKettle prior to its acquisition by Bell and integration into Ateko. It is part of a historical series documenting the growth and benchmarks of the team that now forms Ateko’s dedicated Salesforce practice. Half a decade, wow! If you’d asked me on that first day, I’d have…
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6 Salesforce Security Best Practices
This post is for Salesforce Admins who want to learn more about advanced security best practices. If you haven’t already, we recommend you read Salesforce Security: Admin Checklist before you read this post. In it, we cover basic Salesforce security best practices your organization should be following. Salesforce Security Myths Before we dive into best…
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NEW eBook: Revenue Operations Playbook 2020
Insights from Enterprise Experts Our latest eBook explores how to keep each department in the go-to-market (GTM) organization driving towards the overall revenue goals of the company. In the first section, we sit down with some of the brightest minds in Marketing, Sales, and Customer Success to talk about Revenue Operations strategy. They share practices…
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Dreamforce 2019: Sessions by the Numbers
Another Dreamforce has come and gone. This year the sessions, learnings, and celebrations were better than ever. As a Salesforce Silver Partner, Dreamforce is a marquee event for our organization, and we pay close attention to the topics, themes, and products focused on at the conference. This year, we decided to learn more about who…
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Catch Ateko at Dreamforce
It is almost time for Dreamforce 2019 and we’ve been busy preparing for this marquee event. This year, we’re excited to be speaking at six Dreamforce sessions! Catch Ateko at one of our presentations: The Value of Having a Dedicated Integration User Speaker: Greg Poirier, SVP of Ateko(Formerly CEO of CloudKettle) Connect: @gregpoirier Time &…
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The Top 3 Salesforce Security Threats Sales Ops are Most Concerned About
We asked Sales Ops leaders at companies with $1+ billion in revenue about their top 3 Salesforce security concerns. Here’s what they ranked most important:
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Top Five Highlights From Salesforce Connections 2019
This month the Ateko team attended Connections; one of the largest annual Salesforce events. Connections brought together a community of over 17,000 passionate Trailblazers to learn about new marketing trends in different industries. All three days were packed with new product announcements, engaging keynotes, workshops, and innovative partner solutions. This event also followed Salesforce’s acquisition…