Blog
Explore expert tips, hands-on guides and insightful perspectives designed to help you stay at the forefront of innovation, cloud technologies, and digital transformation.
When it comes to ServiceNow, Salesforce, Google, AWS, and Microsoft, if you’ve got questions – the experts at Ateko have got answers.
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Why Unity Catalog Is the Cornerstone of Scalable Data Governance in Databricks-Driven Organizations
In today’s data-driven world, organizations are scaling their analytics and AI capabilities faster than ever. But with that growth comes a critical challenge: how do you govern data effectively across teams, tools, and regions, without slowing innovation? If your organization is using Databricks and hasn’t yet implemented Unity Catalog, Databricks’ unified governance solution, now is
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Adventures in Fabric Vol. Four: Maestro Please, Orchestration
In this edition of Adventures in Fabric, we explore orchestration in Microsoft Fabric through the lens of Apache Airflow. We share our early experience using Airflow as an offering within Fabric, outline key functionality, note current limitations, and discuss Microsoft’s recently released native Fabric Operator. Some of you may be hearing about Airflow for the
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Marketing Cloud Account Engagement vs Marketing Cloud Next: Migration Considerations
As Salesforce continues to evolve its marketing ecosystem, many organizations are starting to look beyond feature comparison and ask a broader question: how do you evaluate a move from Marketing Cloud Account Engagement (MCAE) to Marketing Cloud Next? For many teams, this is not simply about adopting a newer platform. The goal is to determine
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Adventures in Fabric Vol. Three: Many Tools in the Toolbox
It’s funny how it goes. You ask for choices, and then feel overwhelmed when you get them. You think, “Wow, that’s too many choices. How do I choose?” Well, it’s kind of like that in Microsoft Fabric. You have all the tools at your fingertips: dataflows, data pipelines, notebooks, and eventstreams. But now the real
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Adventures in Fabric Vol. Two: So Many Houses
In our first blog post, Adventures in Fabric Vol. One: The Future of Analytics, we explored why Microsoft Fabric is transforming the data analytics landscape. We highlighted its seamless connectivity, flexible storage options, diverse toolset, and Microsoft’s commitment to continuous innovation. We also introduced Fabric Manager, Ateko’s accelerator for Microsoft Fabric, designed to simplify implementation
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Adventures in Fabric Vol. One: The Future of Analytics
When Microsoft introduced Microsoft Fabric, it promised to be an end-to-end analytics and data platform for enterprises looking for a unified solution. While it sparked excitement, it also raised a lot of questions. Like many in the data community, we wondered: Why is data engineering happening in Power BI? Where should data transformation take place now?
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Agentic Marketing: What It Is and How to Get Ready
Marketing automation has been around for a long time. Most teams use it to send emails based on triggers, segment audiences, and score leads. It works, but the human is still in the driver’s seat for every decision: what to send, when to send it, and who to target. Agentic marketing is a different model.
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Marketing Cloud Account Engagement vs Marketing Cloud Next: Key Differences Explained
Salesforce’s marketing ecosystem has changed over the past few years. Many organizations that previously relied on Marketing Cloud Account Engagement (formerly Pardot) are now starting to explore Marketing Cloud Next, Salesforce’s newer marketing platform built on Data Cloud. Both platforms support B2B marketing automation, but they are built on very different architectures and approaches to
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The 5% Mandate: Why We Prioritize Compounding Efficiency in Our Salesforce Practice
By Greg Poirier, SVP of Ateko Over two decades, I have seen the enterprise landscape shift every time a new transformational tool hits the desk of an employee. I was there when laptops became the standard, when we all moved from on-prem to cloud and when smartphones were widely deployed to Sales and Field teams.
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Architecting the First Line of Defense: A Showcase of Agentforce Voice
If you manage the customer service arm of a large enterprise, your primary challenge is often the “Intelligence Gap” on the voice channel. While your CRM is full of rich data, when a customer calls in, that data is often locked away. Your human agents, highly trained experts, end up spending precious minutes of every