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Resources

  • Video

    Your Approval Process Is Not Slow Because of People.

    Your Approval Process Is Not Slow Because of People. with Greg Poirier In this video, Senior Vice President of the Salesforce Practice at Ateko, explains why enterprise leaders are asking the wrong questions about AI adoption. Instead of using technology to make legacy workflows faster, he details how organizations must audit their core processes to…

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  • Guide

    How B2B Telcos Win on Agility, Efficiency, and Customer Experience

    How B2B Telcos Win on Agility, Efficiency, and Customer Experience Tier 1 operators can secure their market share through substantial capital investment in infrastructure and acquisitions. However, regional and mid-sized carriers must be more agile. To seize B2B market opportunities, they need to launch new products rapidly, deliver services and support with greater efficiency, and provide a…

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  • Guide

    Are you ready to move to Revenue Cloud Advanced?

    What Is The Great CPQ Re-Platforming? If you’re running Salesforce CPQ or Vlocity/Industries, the clock is already ticking. The natural move, to copy your setup over to Revenue Cloud Advanced as-is, is exactly what causes the most expensive migrations to fail. This guide makes the case for a different starting point: understand what you’ve actually…

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  • Video

    How Marketing Teams Should Use MCP

    How Marketing Teams Should Use MCP with Sab Yahya In this video, Sab, Marketing Automation Practice Lead at Ateko, explains how marketing teams should approach using MCP (Model Context Protocol) and AI agents safely. From access controls and code execution to sandbox limitations, logging, and human approval, Sab breaks down the key risks and rules…

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  • Video

    Proxure X Ateko Fireside Chat

    Join Colleen Pound (CEO & Co-founder, Proxure) and David Keith (SVP, Data & Cloud, Ateko) for an engaging fireside chat on the power of strategic partnerships. In this brief discussion, they explore how Ateko helped build a core data solution for Proxure, highlighting the immense value of iterative development and local collaboration. This conversation showcases…

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  • Guide

    How Field Service Leaders Can Get Ahead of the Next Service Call

    How Field Service Leaders Can Get Ahead of the Next Service Call While your field technicians are managing critical infrastructure, your back office is still relying on a fragmented patchwork of legacy tools. This guide reveals how to overcome day-to-day operational challenges and transition to a modern, unified Field Service Management (FSM) platform.  Why it matters …

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  • Video

    Powering Transformation with ServiceNow

    Hear the incredible story of Bell Canada’s industry-forward transformation with Ateko. Discover how they invested heavily, merged SIs, and became “customer zero” on ServiceNow. Learn how they now serve hundreds of clients and became ServiceNow’s largest partner in Canada and the first telco-designated global partner. Transcript: Holly Briedis: I want to recognize a few partners…

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  • Video

    Headless 360 for Salesforce

    Headless 360 for Salesforce with Ishan Babbar In this video, expert Ishan Babbar, our Salesforce Practice Lead at Ateko, breaks down Salesforce Headless 360, one of the biggest platform shifts in Salesforce history. Discover how this API-first approach lets both human teams and AI agents run workflows natively across platforms like Slack, Teams, and ChatGPT…

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  • Guide

    A Single Service Nervous System: The Evolution of Your Contact Center

    What is a Single Service Nervous System? Your contact center and CRM run in the cloud, but your agents are still toggling between both worlds. This guide explains how to close the gap and bring your Contact Center to the next level, reducing costs and improving your customer experience. Why it matters Download the whitepaper…

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  • Video

    Delivering Exceptional Customer Service with ServiceNow Otto for TSM at Bell Canada

    with Lukas Lhotsky and Courtney Deinert Bell is one of the first telcos in the world to use ServiceNow Otto for TSM in production. This session delves into their approach working with Ateko to plan, implement, and integrate AI-driven workflows to make the most out of their 38 million annual customer interactions. Transcript: Courtney Deinert:Thanks…

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  • Video

    Why Marketing and Admins need to collaborate to unlock the full potential of the next-generation Marketing Cloud

    Why Marketing and Admins need to collaborate to unlock the full potential of the next-generation Marketing Cloud with Ishan Babbar & Sabuhi Yahya In this video, experts Ishan Babbar and Sab Yahya dive into why the days of Marketing working separately from Salesforce Administration are officially over. In the era of AI and Data Cloud,…

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  • Video

    Ateko Deep Dive Ep.1: Modeling Applications Using CSDM (ft. CAE)

    Ateko Deep Dive Ep.1: Modeling Applications Using CSDM (ft. CAE) In this masterclass, Maxime Carrier (ITOM Practice Lead at Ateko) breaks down how to use the ServiceNow CSDM v5 framework to bridge the gap between IT Operations and the business. Learn how to find the “sweet spot” for service instance granularity and choose between an…

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