Accelerate your growth with these free resources

with Bruce Dean and Matthew Billy Bell runs one of Canada’s largest field service organizations, with over 12,000 technicians handling more than 10,000 tasks daily. When manual operations and dispatch processes couldn’t keep up, they rebuilt them on ServiceNow. Implemented in partnership with Ateko, this transformation allowed Bell’s field service leadership to deploy AI-powered schedule…

with Lukas Lhotsky and Courtney Deinert Bell is one of the first telcos in the world to use ServiceNow Otto for TSM in production. This session delves into their approach working with Ateko to plan, implement, and integrate AI-driven workflows to make the most out of their 38 million annual customer interactions. Transcript: Courtney Deinert:Thanks…

Why Marketing and Admins need to collaborate to unlock the full potential of the next-generation Marketing Cloud with Ishan Babbar & Sabuhi Yahya In this video, experts Ishan Babbar and Sab Yahya dive into why the days of Marketing working separately from Salesforce Administration are officially over. In the era of AI and Data Cloud,…

Ateko Deep Dive Ep.1: Modeling Applications Using CSDM (ft. CAE) In this masterclass, Maxime Carrier (ITOM Practice Lead at Ateko) breaks down how to use the ServiceNow CSDM v5 framework to bridge the gap between IT Operations and the business. Learn how to find the “sweet spot” for service instance granularity and choose between an…

How Marketers Can Be Ready for Marketing Cloud Next Migration with Sabuhi Yahya Expert Sab Yahya explains why transitioning to Salesforce Marketing Cloud Next is not just a standard interface upgrade, it’s a fundamental shift in how your marketing operations, data models, and automations work. If you are coming from a traditional marketing automation platform,…

How Ateko, Bell, and ServiceNow are Rewriting the Digital Playbook with Tom Sweeney and Jenna Odessa In this exclusive interview, Jenna Odess (Group VP, Americas Partnerships and Channels at ServiceNow) sits down with Tom Sweeney (VP of Sales at Ateko) to discuss Ateko’s unique origin story and their game-changing approach to enterprise tech. Learn how…

AI Agents and Field Operations at Scale: Bell Canada’s Approach with Bruce Dean and Matthew Billy Bell runs one of Canada’s largest field service organizations, with a team of over 10,000 handling more than 10,000 tasks daily. When manual operations and dispatch processes couldn’t keep up, Bell partnered with Ateko to rebuild their entire field…

Why Your AI GTM Strategy Will Fail (Without Data Governance) With Kyle Cruickshanks Kyle Cruickshanks explains why even the most advanced AI solutions can fail without a strong data foundation. From data governance and business process mapping to creating a single source of customer truth, learn why the real key to AI success happens long…

with Jennifer Dell VP of Operations at Ateko, explores why Slack is evolving from a communication tool into the operational hub of the modern enterprise. She discusses how organizations can use Slack to centralize workflows, automate processes, improve visibility, and create a more connected way of working across Salesforce and other business systems. Transcript: Jennifer…

In telecom, fast is never fast enough—and Bell knows it. That’s why they’re turning to AI to eliminate manual processes, break down silos, and accelerate innovation across their customer, operations, and field service teams. Hear from leaders at Bell as they share how the company, in partnership with Ateko, is operationalizing big ideas and delivering…

Knowledge 2026: Inside Ateko’s Innovation Sandbox – ServiceNow, AI, and the Future of Telco with Dean Clark What happens when a 150-year-old telecom giant decides to completely overhaul its legacy infrastructure? They flip the script on customer experience. In this exclusive interview, Ashlea Miller sits down with Dean Clark to discuss the massive digital transformation…