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Resources

  • Video

    Is Slack Finally the ‘Single Pane of Glass’ for Salesforce?

    with Jennifer Dell Expert Jennifer Dell tells us why Slack isn’t replacing Salesforce — it’s becoming the command line for it. Transcript: NICHOLE: Hi everyone, welcome back to Ateko Talks. Today we are very happy to have Jennifer Dell, our resident Slack expert, join us to share some critical insights on Salesforce’s Slack. In particular,…

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  • Video

    Agentforce won’t take your job (but it will change it)

    with Ishan Babbar Expert Ishan Babar tells us why “AgentForce will write the code for you” doesn’t mean the end of Salesforce developers — it means a major evolution. Transcript: Nichole: Now that we’ve all had some time to reflect on Dreamforce 2025 one topic really stood out. AgentForce Vibes. And the vibe from Dreamforce…

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  • Guide

    Reimagining Field Service in the Era of Artificial Intelligence

    Reimagining Field Service in the Era of Artificial Intelligence Artificial intelligence is significantly transforming the field service landscape. As enterprises aim to deliver better customer experience, boost technician productivity, and reduce operational costs, ServiceNow’s AI-powered solutions are emerging as a critical enabler. Drawing on our experience with Bell Canada, this eBook outlines the opportunities and…

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  • Video

    The broken promise of OmniChannel

    The broken promise of OmniChannel with Ian Bezanson Commerce Cloud Practice Lead, Ian Bezanson, is back and discussing the broken promise of the OmniChannel experience. Where are companies going wrong? And how can we unify the experience for customers? Transcript: Nichole: For years, we’ve been promised a seamless omni channel experience. So, why does it still…

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  • Video

    A Unified Commerce Strategy

    A Unified Commerce Strategy with Ian Bezanson How do you provide customers with a seamless and consistent shopping experience across all channels, from online to in-store? Ateko’s Ian Bezanson shares his insights on what can happen when digital knowledge meets human connection. Transcript: Nichole: We’re here with Ian Bezanson, Salesforce Commerce Cloud Practice Lead at…

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  • Video

    The AI Reality Check

    The AI Reality Check with Kyle Cruickshanks A lot of companies are treating AI like a magic bullet that will fix all the problems within their organization. Business Intelligence Team Lead Kyle Cruickshanks is talking to us and sharing why it’s not that simple – and how you should be approaching AI strategically to set…

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  • Video

    Why you want your services partner to embrace AI

    Why you want your services partner to embrace AI with Greg Poirier Compliance and legal teams can get nervous when they hear that a service provider is using AI, and that’s understandable, but Greg Poirier – SVP of Ateko’s Salesforce Practice, has some great insights on why you actually want your service provider to lean…

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  • Guide

    Salesforce Admin Guide for Marketing Cloud Core

    Salesforce Admin Guide for Marketing Cloud on Core What is Marketing Cloud on Core? Marketing Cloud on Core (also known as Marketing Cloud Next or Marketing Cloud Growth/Advanced Edition) represents a fundamental shift in how Salesforce delivers marketing automation capabilities. Unlike the standalone Marketing Cloud Engagement product, Marketing Cloud on Core is built directly on…

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  • Guide

    What is a Deal Desk?

    What is a Deal Desk? And why do you need one? A Deal Desk is responsible for ensuring that all sales meet the organization’s criteria for profitability, risk, and strategic alignment, while also facilitating communication and collaboration between Sales, Legal and Finance teams. While they can sometimes be a source of pain and complaints from…

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  • Video

    3 Pitfalls of AI in B2B Marketing

    3 Pitfalls of AI in B2B Marketing with Sabuhi Yahya Marketing Automation Leader, Sabuhi Yahya, walks us through the 3 main areas where B2B organizations can run into trouble when it comes to leveraging AI. Transcript: Nichole: “Today, we’re diving deep with the incredible Sab Yahya, a true powerhouse as a Marketing Cloud Champion and…

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  • Guide

    Transforming Telecom Service Delivery and Customer Engagement

    How can Salesforce Communications Cloud help you gain critical business insights? And how can it help drive growth and customer success across the telecommunications industry? This brand-new resource from Ateko dives into the details — with over 30 pages of practical insights designed to help telecom providers modernize their operations and strengthen customer relationships. Cover…

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  • Checklist

    Salesforce Commerce Cloud Readiness Checklist

    Salesforce Commerce Cloud Readiness Checklist Are you ready to start using Salesforce Commerce Cloud? This checklist will walk you through exactly what you need to consider before you jump in to SFCC. Review each of the 10 check points. More than 3 “needs work” checkmarks? Consider starting with an audit before you jump in. And…

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