How B2B Telcos Win on Agility, Efficiency, and Customer Experience

Tier 1 operators can secure their market share through substantial capital investment in infrastructure and acquisitions. However, regional and mid-sized carriers must be more agile. To seize B2B market opportunities, they need to launch new products rapidly, deliver services and support with greater efficiency, and provide a superior customer experience. This is a significant challenge, often compounded by legacy systems and outdated processes. 

Drawing on our experience helping Canada’s largest telecom, Bell Canada, transition from a traditional telco to a technology-focused company over the past few years, we’ve developed a practical, hype-free guide to navigate this transformation. 

Why it matters 

• The goal is to achieve more, faster, and better – with fewer resources. But where do you begin? How do you challenge established practices? What can you learn from peers on a similar journey to grow your B2B telco business? While we don’t claim to have all the answers, this guide offers valuable insights and actionable guidance. 

• Agentic and GenAI offer powerful capabilities, but getting these working in your business context and production environment is a challenge. For regulated industries with complex OSS/BSS systems, simply deploying off-the-shelf AI products isn’t feasible. A stable, foundational infrastructure is essential for orchestrating AI. We will show how Bell Canada is achieving this by leveraging ServiceNow. 

• Modern service provisioning and customer experiences are competitive advantages. Data shows that 74% of US corporate IT buyers rate their carrier’s digital experience as average or poor, and over half would switch providers for faster, on-demand service activation. 

Establishing a strong B2B foundation within the next 24 months is necessary for carriers. This will enable them to build lasting operational efficiencies and customer experience advantages that legacy-bound competitors will find difficult to match. 

Download our growth guide now to access your practical 24-month transformation roadmap. Begin planning for a more agile, efficient, and modern B2B operation.