-
Lead Generation: Getting Started
On our blog we’ve talked about, How to Build a Lead Generation Team and Why your SDRs Should Report to Marketing, Not Sales. If you’re new to lead generation and are looking for an overview of the fundamentals of lead gen, start there. We share best practices as well as what we’ve learnt from working…
-
Why SaaS Companies need a CRM
Do You Need a CRM? Not every organization needs a CRM, but they are particularly important for Software as a Service (SaaS) companies that have a B2B enterprise sales model. When deciding if you need a CRM, there are a few simple questions you can ask to determine if one is a worthy investment. If…
-
Why You Should be Using Marketing Automation
Marketing automation isn’t free and it isn’t a replacement for advertising. However, leads that are generated from inbound and content marketing and then accelerated with marketing automation can improve the effectiveness of marketing dollars and aid your sales team by: The ROI of Marketing Automation The folks at marketing automation platform. Like a pet, marketing…
