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BANT: A Dead Easy Method for Qualifying Leads
BANT, purportedly created by IBM, is widely used, generally accepted, and easy-to-understand method for qualifying leads. What does BANT stand for? The acronym BANT stands for Budget, Authority, Need, and Timeline. (MarketSplash has a great analysis of each BANT component here.) Download the Free BANT+C App BANT+C is a free app for Salesforce, from Ateko, that
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Sales Qualification Process: BANT or Bust
In this podcast, John Wall moderates a lively discussion between our own Greg Poirier and more on BANT here). This podcast covers: The pros and cons of BANT When BANT is an appropriate methodology and when it is not Why Trish thinks BANT is dead (and why Greg doesn’t necessarily agree) PACT and other
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Maura Ginty on B2B Pricing and Lead Qualification
Maura Ginty is a marketing executive with deep expertise in content strategy, data-informed marketing, and demand generation. Most recently she worked as the Vice President of Marketing at Kissmetrics before becoming Interim CMO of One2Team. Ginty also lends expertise at Ateko as the Enterprise Marketing Practice Lead. You can find her on LinkedIn here. Recently,
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Know What Your Leads are Really Thinking
The Phone Lady Shares the why & how Behind an Effective Sales call Mary Jane, also known as The Phone Lady, has spent 30 years analyzing the psychology of a phone call. An independent consultant, she’s worked with over 400 companies and trained over 10,000 individuals to close more deals, faster, by picking up the
