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Sales Cloud and Google Analytics 360 Integration Checklist
The Sales Cloud and Google Analytics 360 integration can be leveraged for closed-loop reporting and for robust marketing insights that drive conversions. The checklist below was built to help experienced teams as they enable this connection (there is also a downloadable PDF version at the bottom of this page). Click here to download the Sales
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Enterprise Expert Interview: Renaud Bizet Talks Marketing Operations
We sat down with Renaud Bizet, Vice President of Marketing Strategy & Operations at Splunk, to talk about Marketing Operations best practices for enterprise companies. Renaud is an accomplished Marketing professional with 15+ years of experience in the B2B technology space. Previous to Splunk, Renaud has driven strategic alignment at companies like Marketo, Bio-Rad Laboratories,
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NEW eBook: Revenue Operations Playbook 2020
Insights from Enterprise Experts Our latest eBook explores how to keep each department in the go-to-market (GTM) organization driving towards the overall revenue goals of the company. In the first section, we sit down with some of the brightest minds in Marketing, Sales, and Customer Success to talk about Revenue Operations strategy. They share practices
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Top Five Highlights From Salesforce Connections 2019
This month the Ateko team attended Connections; one of the largest annual Salesforce events. Connections brought together a community of over 17,000 passionate Trailblazers to learn about new marketing trends in different industries. All three days were packed with new product announcements, engaging keynotes, workshops, and innovative partner solutions. This event also followed Salesforce’s acquisition
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MarTech Podcast | The Enterprise B2B SaaS Digital Marketing Playbook
Catch our SVP(Formerly the CEO of CloudKettle), Greg Poirier, on the MarTech podcast talking about data warehousing, data visualization, retargeting across the customer lifecycle, and other trends in the B2B SaaS space. This is a two-part podcast, you can listen to part one below: Part two defines revenue optimization, the benefit of visualizing KPIs, and
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How to Enable a Seamless Integration Between Marketo and Salesforce
It is crucial for a marketing organization to be able to manage and communicate with prospects and customers at every stage of the customer journey. To achieve this, you have to have the right marketing tools and processes in place. With Salesforce as the central hub of information for many organizations, ensuring your marketing automation
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Three Things To Consider Before Your Next MarTech Purchase
Marketers are living in a golden age of marketing. No longer do marketers have to rely on mass-marketing initiatives to help reach desired audiences. Instead of launching multi-million dollar campaigns across TV, print, and billboards, marketers can now zero in on precise audiences, at that correct moments, with messaging that will resonate. This change has
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Cross-Channel Data Cleanliness Best Practices
The ability to use cross-channel data in analytics can be extremely valuable if done correctly. In this post we give an overview of foundational cross-channel data cleanliness best practices in the domains of Salesforce, Google Analytics, and Marketing Automation. Before you can leverage the sexy side of data; visualization, machine learning, AI, you have to
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NEW eBook | The Essential Guide to Revenue Growth
How to Improve Go-To-Market Results Our newest eBook, is an essential guide to Marketing and Sales Operations growthfrom $10 – $100 Million (and beyond). Growing fast is a good problem to have and a predictor of long-term success. However, being a high-growth company comes with a relatively standard set of obstacles that all organizations face:
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Four Steps to Transform Curiosity into B2B Marketing Results
It’s 8:00 AM on Monday morning. An employee of yours sits at their desk drinking coffee and going through emails. They get curious about an eBook and the latest inbound campaign. They ask themselves, “We get three times as many leads from the XYZ eBook, but are those leads converting to Marketing Qualified Leads (MQLs)?”
