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Marketing Cloud UI/UX: Adapting for AI
I have been working in design long enough to have watched the discipline reinvent itself more than once. I go back far enough to remember designing for CD-ROMs, before websites were even a thing, fitting an entire interactive experience onto a disc and hoping nobody scratched it. Then websites arrived with a whole new set…
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The New BA Toolkit: Artifacts for the AI Era
In our last post, we explored a defining reality of our industry: Will AI replace the Business Analyst? The answer is no, but BAs who use AI responsibly will eventually replace those who don’t. If you’ve accepted that challenge, the next logical question is how. When you stop acting as a scribe and start acting…
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Adapting BA Processes and Documentation for the AI Era
Will AI replace the Business Analyst? The answer is no, but BAs who use AI responsibly will eventually replace those who don’t. For decades, a Business Analyst’s core value was tied to how quickly they could turn messy meeting notes into formatted Business Requirement Documents (BRDs) or Jira tickets. Generative AI can now do that…
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For decades, IT held the keys – GenAI changed the locks.
For a long time, IT departments were gatekeepers and some of them seemed to really enjoy the role, that power. They knew how to code. They held the keys to anything that got built. That gave them control over the timelines, the budgets, the requirements, and the results, with very little anyone could do about…
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AI did not fail you. You skipped the work.
I wrote recently about executives who claim big gains from AI they cannot name. Now let’s talk about another person in the same room. The one who tried AI once, got a weak answer, and now tells everyone the whole thing is oversold. It makes things up. It is not that good. Case closed. It…
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Your team is getting big gains from AI. Name one.
A few months ago I was chatting in a small circle at an industry event with other leaders and a senior executive described how well his team was using AI. Big gains, he said. Real results. Out of curiosity and potential for us all to learn more – someone asked him to name one. One thing…
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Understanding Risk When Building a GenAI Business Case
Generative AI is at an interesting crossroads. In the last couple of years, enterprise IT has changed significantly and AI is a major reason why. The technology is powerful, but it has taken time to understand how to manage it and make it perform reliably inside real organizations in service of real outcomes. We’re now moving past the loudest…
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Your Commerce Replatform Is Already Behind
The #1 reason commerce replatforms blow up isn’t the technology. It’s the product data, customer records, and pricing logic nobody cleaned up first. I sat across from a VP of Digital at a mid-market retailer last year. She opened the meeting with five words: “We need a new platform.” I’ve heard that sentence dozens of…
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From Hype to ROI: How to Execute a Successful AI Proof of Value (PoV)
We’re in the middle of an AI gold rush. Every boardroom, from the Fortune 500 to agile startups, are echoing with the mandate: “AI everywhere.” Yet despite the excitement, many AI initiatives stall before they ever deliver value. The problem usually isn’t the technology. It’s the approach. Too many organizations treat AI as an experiment…
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Your Experts Are Not Data Entry Clerks: How Conversational Elicitation Helps Teams Move Faster
In a lot of organizations, the most valuable experts are still losing hours to the same unglamorous step: pulling information out of files, systems, and people before they can do the work they were hired to do. They are chasing dates, checking spreadsheets, comparing PDFs, rewriting half-answers, and asking follow-up questions that should have been…
