Author: Sab Yahya

  • Sales Cloud and Google Analytics 360 Integration Checklist

    Sales Cloud and Google Analytics 360 Integration Checklist

    The Sales Cloud and Google Analytics 360 integration can be leveraged for closed-loop reporting and for robust marketing insights that drive conversions. The checklist below was built to help experienced teams as they enable this connection (there is also a downloadable PDF version at the bottom of this page). Click here to download the Sales…

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  • Top Five Highlights From Salesforce Connections 2019

    Top Five Highlights From Salesforce Connections 2019

    This month the Ateko team attended Connections; one of the largest annual Salesforce events. Connections brought together a community of over 17,000 passionate Trailblazers to learn about new marketing trends in different industries. All three days were packed with new product announcements, engaging keynotes, workshops, and innovative partner solutions. This event also followed Salesforce’s acquisition…

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  • How to Enable a Seamless Integration Between Marketo and Salesforce

    How to Enable a Seamless Integration Between Marketo and Salesforce

    It is crucial for a marketing organization to be able to manage and communicate with prospects and customers at every stage of the customer journey. To achieve this, you have to have the right marketing tools and processes in place. With Salesforce as the central hub of information for many organizations, ensuring your marketing automation…

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