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Agentic Marketing: What It Is and How to Get Ready
Marketing automation has been around for a long time. Most teams use it to send emails based on triggers, segment audiences, and score leads. It works, but the human is still in the driver’s seat for every decision: what to send, when to send it, and who to target. Agentic marketing is a different model.
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Dreamforce 2025: Marketing Cloud Takeaways & Reflections
This year Dreamforce felt different—in scale and in the way Salesforce has shifted its energy toward Agenting experience, data, and real customer experience. The event had this blend of inspiration and practicality, where every demo and session made you think about what’s possible right now. Here are my main takeaways from Dreamforce 2025. 1. AI
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The Four Stages of B2B Marketing Attribution Maturity
Rethinking Measurement and Attribution in B2B Marketing Measurement and attribution at B2B organizations is a tough subject, not because we don’t have enough data, but because we’re often looking at it the wrong way. A lot of the time, measurement frameworks are built around the funnel — how many leads did we get, how many
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Marketing Cloud Super Message Consumption Simplified
Marketing Cloud Engagement comes with Super Messages included in each license, but customers often need to understand how many additional Super Messages they might require. (Think of “Super Messages” as credits, or a way to standardize costs across different message types.) Super Messages are consumed differently based on the type of communication sent. Understanding Super
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UTM Parameters Explained: From Basics to Best Practices
In modern marketing, there are multiple ways to measure attribution and track marketing campaign performance. While you can invest in expensive platforms and align your processes with complex methodologies, there’s a simple approach to measure ROI across all channels—whether it’s paid media or content syndication. This approach is called UTM tagging. In this blog post,
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5 Takeaways from Salesforce Connections 2024
The Connections conference holds a special place for me. It’s an event that shares new product roadmaps, provides opportunities to meet fellow marketers, clients, and partners, and offers a glimpse at new platform features. This year was just as full of exciting announcements as previous years (except for the concert on the first day, which
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A Marketer’s Takeaways from Connections 2023
Trailblazers from around the world gathered at the highly anticipated Salesforce Connections 2023 event last week. The event was filled with fresh updates, new releases, and groundbreaking announcements. As a marketer, I was particularly inspired by the collaborative journey that the Marketing Product teams and the Trailblazers community are taking to shape the future of
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Applications Now Being Accepted: Intro to Salesforce Marketing Cloud Program
UPDATED APRIL 2022 – APPLICATIONS ARE NOW CLOSED FOR THIS SESSION. THANK YOU FOR YOUR INTEREST. Intro to Marketing Cloud program is a 6-session live online training that will teach you how to use Marketing Cloud, along with the platform capabilities to launch your first email campaign in the platform. Apply Today About the
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Sales Cloud and Google Analytics 360 Integration Checklist
The Sales Cloud and Google Analytics 360 integration can be leveraged for closed-loop reporting and for robust marketing insights that drive conversions. The checklist below was built to help experienced teams as they enable this connection (there is also a downloadable PDF version at the bottom of this page). Click here to download the Sales
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Top Five Highlights From Salesforce Connections 2019
This month the Ateko team attended Connections; one of the largest annual Salesforce events. Connections brought together a community of over 17,000 passionate Trailblazers to learn about new marketing trends in different industries. All three days were packed with new product announcements, engaging keynotes, workshops, and innovative partner solutions. This event also followed Salesforce’s acquisition
