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NEW eBook: Lead Generation and Sales Enablement Guide for B2B SaaS Companies
This is a must read for any B2B SaaS startup or company that’s scaling quickly. During a decade of working with B2B SaaS organizations, two of the biggest gaps we’ve consistently seen are in lead generation and sales enablement best practices. We wrote this eBook to give fast growing SaaS companies a free resource to
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Maura Ginty on B2B Pricing and Lead Qualification
Maura Ginty is a marketing executive with deep expertise in content strategy, data-informed marketing, and demand generation. Most recently she worked as the Vice President of Marketing at Kissmetrics before becoming Interim CMO of One2Team. Ginty also lends expertise at Ateko as the Enterprise Marketing Practice Lead. You can find her on LinkedIn here. Recently,
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Know What Your Leads are Really Thinking
The Phone Lady Shares the why & how Behind an Effective Sales call Mary Jane, also known as The Phone Lady, has spent 30 years analyzing the psychology of a phone call. An independent consultant, she’s worked with over 400 companies and trained over 10,000 individuals to close more deals, faster, by picking up the
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Join Ateko at Dreamforce
Join Ateko at Dreamforce for Partner Marketing: How Great Consultants Collaborate with Salesforce Next week, our SVP, Greg Poirier, will be one of three panelists speaking on “Partner Marketing: How Great Consultants Collaborate with Salesforce.” Other panelists include, Kat (An) Suyderhoud, Senior Manager at Partner Marketing Salesforce, Ryan Esposto, Advisory Technical Architect at Deloitte Digital, and Edward
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Spring Loaded uses Marketing Automation for Pre-Sales Success
Generating Demand and Creating Customer Intelligence Spring Loaded Case Study Spring Loaded builds unique knee brace technologies. Their flagship product is the world’s first bionic knee brace. After 18 months of intense research and development, Spring Loaded had a viable product and were ready to sell. Spring Loaded engaged Ateko to help develop a digital
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Lead Generation: Getting Started
On our blog we’ve talked about, How to Build a Lead Generation Team and Why your SDRs Should Report to Marketing, Not Sales. If you’re new to lead generation and are looking for an overview of the fundamentals of lead gen, start there. We share best practices as well as what we’ve learnt from working
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Everything your B2B SaaS Company needs to know about Salesforce
In our time working at or with fast growing SaaS companies over the last decade, we’ve noticed some high-level CRM considerations the bulk of organizations neglect to consider that significantly influence the success of Salesforce implementation and adoption. A lot of these considerations are central to complex sales cycles, reducing churn and are specific to
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How to Select a CRM
Not every startup needs a CRM, but they are particularly important for Software as a Service (SaaS) companies who have a subscription based model. Some aspects of your business and sales cycle that would necessitate a CRM are things like: if your product is available for purchase offline, if you have a sales-cycle that is
