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The broken promise of OmniChannel with Ian Bezanson Commerce Cloud Practice Lead, Ian Bezanson, is back and discussing the broken promise of the OmniChannel experience. Where are companies going wrong? And how can we unify the experience for customers? Transcript: Nichole: For years, we’ve been promised a seamless omni channel experience. So, why does it still…

A Unified Commerce Strategy with Ian Bezanson How do you provide customers with a seamless and consistent shopping experience across all channels, from online to in-store? Ateko’s Ian Bezanson shares his insights on what can happen when digital knowledge meets human connection. Transcript: Nichole: We’re here with Ian Bezanson, Salesforce Commerce Cloud Practice Lead at…

The AI Reality Check with Kyle Cruickshanks A lot of companies are treating AI like a magic bullet that will fix all the problems within their organization. Business Intelligence Team Lead Kyle Cruickshanks is talking to us and sharing why it’s not that simple – and how you should be approaching AI strategically to set…

Why you want your services partner to embrace AI with Greg Poirier Compliance and legal teams can get nervous when they hear that a service provider is using AI, and that’s understandable, but Greg Poirier – SVP of Ateko’s Salesforce Practice, has some great insights on why you actually want your service provider to lean…

3 Pitfalls of AI in B2B Marketing with Sabuhi Yahya Marketing Automation Leader, Sabuhi Yahya, walks us through the 3 main areas where B2B organizations can run into trouble when it comes to leveraging AI. Transcript: Nichole: “Today, we’re diving deep with the incredible Sab Yahya, a true powerhouse as a Marketing Cloud Champion and…

with Eliot Harper Dive into the world of Salesforce Data Cloud with Salesforce MVP Eliot Harper. In this video series, Eliot unpacks everything from key concepts to practical tips, making complex topics simple and understandable. The complete series contains 7 videos: Episode 1: Unstructured Data Lake Objects Episode 2: Processing Unstructured Data Episode 3: Retrievers…

Bringing AI to the Inbox When you have Salesforce MVP Eliot Harper combine cutting-edge AI and a common ecommerce experience, well… the result is anything but common. In this video, dive into the world of Salesforce Agentic Marketing and learn how bringing AI directly into a customer’s inbox can revolutionize your client experiences. Transcript: Hello,…