Tag: inbound marketing

  • CloudKettle: Year 2 by the Numbers

    CloudKettle: Year 2 by the Numbers

    Archived Content: This article was originally published by CloudKettle prior to its acquisition by Bell and integration into Ateko. It is part of a historical series documenting the growth and benchmarks of the team that now forms Ateko’s dedicated Salesforce practice. It’s hard to believe that year two for CloudKettle has come and gone (some

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  • Why You Should be Using Marketing Automation

    Why You Should be Using Marketing Automation

    Marketing automation isn’t free and it isn’t a replacement for advertising. However, leads that are generated from inbound and content marketing and then accelerated with marketing automation can improve the effectiveness of marketing dollars and aid your sales team by: The ROI of Marketing Automation The folks at marketing automation platform. Like a pet, marketing

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