Blog
Explore expert tips, hands-on guides and insightful perspectives designed to help you stay at the forefront of innovation, cloud technologies, and digital transformation.
When it comes to ServiceNow, Salesforce, Google, AWS, and Microsoft, if you’ve got questions – the experts at Ateko have got answers.
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CloudKettle: Year 7 By the Numbers
Archived Content: This article was originally published by CloudKettle prior to its acquisition by Bell and integration into Ateko. It is part of a historical series documenting the growth and benchmarks of the team that now forms Ateko’s dedicated Salesforce practice. CloudKettle has always had transparency as one of its core values and that is
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Top 10 Marketing Cloud Mistakes (and How to Avoid Them)
Mistakes can be made when using any enterprise platform and Marketing Cloud is no exception to the rule. Most user-based mistakes are caused by taking shortcuts, like an inadequate implementation, failing to invest in training, or not testing. However there are always some mistakes that are inevitable and all part of the learning process. Someone
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An Interview with Katrina Wong: The Future of Customer Engagement
Katrina Wong is the VP of Product Marketing and Demand Generation at Twilio Segment. Ateko’s SVP, Greg Poirier recently caught up with Katrina for a discussion about how she got started in SaaS, the challenges facing marketers today, and what she sees for the future of customer engagement. Greg Poirier: How did you get started
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Preparing Data Using CRM Analytics: A Sample Recipe
Einstein Discovery (ED) is an AI-driven analytics platform that allows Users to get deeper insights and predictions out of their data, based on historical data without having to build complicated machine learning/AI models by themselves. Einstein Discovery is known for creating sophisticated models, but the data provided must be good quality (remember: garbage in, garbage
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Super-charge Your Salesforce Reports
Improve Salesforce Reports with Formulas Salesforce Reports and Dashboard are cornerstones for Marketing Operations and Sales Operations teams of all shapes and sizes. They provide the ability to compile and analyze large amounts of Salesforce data quickly and easily. They are critical to helping companies understand past performance and provide leading indicators for future results.
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Greg Poirier on the Shane Barker Podcast: Enterprise Sales and Decoding Product-Market Fit
The Shane Barker podcasts below feature our SVP, Greg Poirier, and talk about enterprise sales, decoding product-market fit, and growth hacking. A little bit of background on the speaker, Greg Poirier is a sought-after speaker and advisor specializing in marketing and sales operations for SaaS companies. He’s been featured on the Salesforce blog and in
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CloudKettle: Year Six by the Numbers
Archived Content: This article was originally published by CloudKettle prior to its acquisition by Bell and integration into Ateko. It is part of a historical series documenting the growth and benchmarks of the team that now forms Ateko’s dedicated Salesforce practice. Everyone gets a bit introspective this time of year and like most organizations, we
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Experience Cloud: An Admin’s Guide to Security
Salesforce Experience Cloud (formerly Community Cloud) is a powerful way for organizations to connect with their customers, partners, and employees. The Experience Cloud platform provides organizations with the tools to create and customize branded online communities for customer support, feedback, and more. For example, if a customer buys one of your organization’s products, they might
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Mastering Salesforce Consent Management
In my previous post, I explained current and emerging data protection regulations and the different considerations when designing and implementing a consent management framework. In this post, I explain how Salesforce has set out to address the consent management challenge through a well-considered data storage model and supporting toolset. The Road to Consent Salesforce has
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MarTech in the Era of Consent
We provide our consent every day, often without a second thought. We’ve adapted to automatically clicking through distracting ‘accept’ buttons on website pop-ups, or those obligatory checkboxes when completing various web forms. No matter what the activity is, it seems there’s always a requirement to consent to something. In this post, I explain current and