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Greg Poirier on the Shane Barker Podcast: Enterprise Sales and Decoding Product-Market Fit
The Shane Barker podcasts below feature our SVP, Greg Poirier, and talk about enterprise sales, decoding product-market fit, and growth hacking. A little bit of background on the speaker, Greg Poirier is a sought-after speaker and advisor specializing in marketing and sales operations for SaaS companies. He’s been featured on the Salesforce blog and in
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Register Now: AMPlify Your Email Webinar!
Upcoming Webinar: AMPlify Your Email featuring Salesforce MVP, Eliot Harper. In this webinar, you will learn how to leverage unprecedented features in AMP for Email to create highly dynamic and interactive emails. You will also discover the capabilities of AMP for building rich and highly engaging email content using Salesforce Marketing Cloud. Join us on
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Managing Consent with Salesforce Webinar
Upcoming Webinar: Managing Consent with Salesforce featuring Salesforce MVP, Eliot Harper, and Salesforce System Architect, Ryan O’Sullivan. In this webinar you will discover the consent management objects in Salesforce, and how to use this new canonical data model to manage an individual’s consent, while also complying to data privacy regulations. There are two opportunities to
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New Webinar Series: Master Einstein for Salesforce Marketing Cloud
New Webinar Series: Master Einstein for Salesforce Marketing Cloud hosted by Salesforce MVP Eliot Harper. We’re excited to share insights on how to quickly get started using Einstein for Salesforce Marketing Cloud. These webinars will also cover how you can use this integrated AI toolset to increase your marketing impact, enhance customer segmentation, and build
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Enterprise Expert Interview: Renaud Bizet Talks Marketing Operations
We sat down with Renaud Bizet, Vice President of Marketing Strategy & Operations at Splunk, to talk about Marketing Operations best practices for enterprise companies. Renaud is an accomplished Marketing professional with 15+ years of experience in the B2B technology space. Previous to Splunk, Renaud has driven strategic alignment at companies like Marketo, Bio-Rad Laboratories,
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NEW eBook: Revenue Operations Playbook 2020
Insights from Enterprise Experts Our latest eBook explores how to keep each department in the go-to-market (GTM) organization driving towards the overall revenue goals of the company. In the first section, we sit down with some of the brightest minds in Marketing, Sales, and Customer Success to talk about Revenue Operations strategy. They share practices
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Catch Ateko at Dreamforce
It is almost time for Dreamforce 2019 and we’ve been busy preparing for this marquee event. This year, we’re excited to be speaking at six Dreamforce sessions! Catch Ateko at one of our presentations: The Value of Having a Dedicated Integration User Speaker: Greg Poirier, SVP of Ateko(Formerly CEO of CloudKettle) Connect: @gregpoirier Time &
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The Top 3 Salesforce Security Threats Sales Ops are Most Concerned About
We asked Sales Ops leaders at companies with $1+ billion in revenue about their top 3 Salesforce security concerns. Here’s what they ranked most important:
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MarTech Podcast | The Enterprise B2B SaaS Digital Marketing Playbook
Catch our SVP(Formerly the CEO of CloudKettle), Greg Poirier, on the MarTech podcast talking about data warehousing, data visualization, retargeting across the customer lifecycle, and other trends in the B2B SaaS space. This is a two-part podcast, you can listen to part one below: Part two defines revenue optimization, the benefit of visualizing KPIs, and
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Cross-Channel Data Cleanliness Best Practices
The ability to use cross-channel data in analytics can be extremely valuable if done correctly. In this post we give an overview of foundational cross-channel data cleanliness best practices in the domains of Salesforce, Google Analytics, and Marketing Automation. Before you can leverage the sexy side of data; visualization, machine learning, AI, you have to
