Author: eilidh@cloudkettle.com

  • Everything your B2B SaaS Company needs to know about Salesforce

    Everything your B2B SaaS Company needs to know about Salesforce

    In our time working at or with fast growing SaaS companies over the last decade, we’ve noticed some high-level CRM considerations the bulk of organizations neglect to consider that significantly influence the success of Salesforce implementation and adoption. A lot of these considerations are central to complex sales cycles, reducing churn and are specific to

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  • How to Select a CRM

    How to Select a CRM

    Not every startup needs a CRM, but they are particularly important for Software as a Service (SaaS) companies who have a subscription based model.  Some aspects of your business and sales cycle that would necessitate a CRM are things like: if your product is available for purchase offline, if you have a sales-cycle that is

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