The Essential Guide to Revenue Growth
From $10 to $100 Million (and beyond)
Congratulations! After a few pivots, some executive turnover, and more than a few intense board meetings; your company has achieved product market fit. Now, you’re in hyper-growth mode and the race is on. Whether its investors, or shareholders, there are high expectations of you and the team to meet your next milestone and you don’t have much time.
This eBook will outline many of the strategies and requirements needed for success in the hyper-growth phase. These are not growth hacks (we don’t believe in growth hacking; if you do, please stop reading now). These are based on B2B SaaS successes and rely on the alignment of Marketing and Sales Operations.
- Employee churn: Demand for domain experts is high, which means senior resources (leaders, managers, and doers) are difficult to recruit and harder to retain.
- Not my job, anymore: Rapid growth means personnel and responsibilities shift quickly. This leads to poor handoffs, lack of accountability, and a loss of institutional memory.
- Prioritization: In hyper-growth mode, many departments have a difficult time prioritizing what will be painful in the short term, but benefit them in the long run.
- Legacy technology systems: Technologies and/or systems are often implemented and then abandoned before the benefits are fully realized.
