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Handing SFMC to an AI Agent: Guardrails for the Marketing Cloud MCP Server
Salesforce shipped a first-party MCP server for Marketing Cloud Engagement (MCE) in May 2026, and LinkedIn promptly lost its mind over it. Every other post is a breathless demo of an agent building a journey from a one-line prompt. So before you wire one up to your production tenant: hold your horses, buddy. The technology…
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Managing Consent with Salesforce Webinar
Upcoming Webinar: Managing Consent with Salesforce featuring Salesforce MVP, Eliot Harper, and Salesforce System Architect, Ryan O’Sullivan. In this webinar you will discover the consent management objects in Salesforce, and how to use this new canonical data model to manage an individual’s consent, while also complying to data privacy regulations. There are two opportunities to…
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Mastering Salesforce Consent Management
In my previous post, I explained current and emerging data protection regulations and the different considerations when designing and implementing a consent management framework. In this post, I explain how Salesforce has set out to address the consent management challenge through a well-considered data storage model and supporting toolset. The Road to Consent Salesforce has…
