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Scaling AI Beyond the Pilot: Four Foundational Shifts for the Enterprise
From Pilot to Whole-Org Value At Ateko, we frequently see organizations struggle to translate the excitement of a pilot into organization-wide value. AI adoption is high. Most organizations are using AI in at least one function. Yet studies suggest that up to 62% remain stuck in the early experimenting or piloting stages. If your organization…
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Marketing Cloud Account Engagement vs Marketing Cloud Next: Migration Considerations
As Salesforce continues to evolve its marketing ecosystem, many organizations are starting to look beyond feature comparison and ask a broader question: how do you evaluate a move from Marketing Cloud Account Engagement (MCAE) to Marketing Cloud Next? For many teams, this is not simply about adopting a newer platform. The goal is to determine…
