Tag: Data Cloud

  • Service Cloud Voice Is Not a Phone System. Stop Evaluating It Like One.

    Service Cloud Voice Is Not a Phone System. Stop Evaluating It Like One.

    The organizations getting the most out of the CTI-to-SCV migration are the ones who understood, before they started, that they were making an architecture decision, not a technology refresh. There is a common way enterprise organizations approach the Open CTI retirement announcement: find the migration path that most closely replicates existing telephony behavior inside Service…

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  • Salesforce CTI to SCV: Deadline Nobody Is Talking About Enough

    Salesforce CTI to SCV: Deadline Nobody Is Talking About Enough

    Salesforce is retiring Open CTI. If your organization leverages it as part of your voice/telephony strategy, the planning window is open….and shorter than it looks. In February 2026, Salesforce announced that Open CTI, the popular, but very dated JavaScript-based telephony integration framework that has quietly powered Salesforce voice integrations since 2012 will be end-of-lifed February…

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  • The Power of Bi-Directional Zero-Copy with Salesforce Data Cloud

    The Power of Bi-Directional Zero-Copy with Salesforce Data Cloud

    In today’s data-driven world, the ability to access, unify, and act upon your customer data in real-time is no longer a luxury – it’s a necessity. Businesses often grapple with siloed data, complex ETL processes, and outdated insights, hindering their ability to deliver truly personalized experiences and make informed decisions. At Ateko, we are Salesforce…

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