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What is Braze? And why does Salesforce think it’s worth over $5 billion dollars?
On October 20, Salesforce announced an agreement to acquire Braze for approximately $5.66 billion in enterprise value. Within a few hours I had been asked the same question more than once: what exactly is Braze, and why on earth would Salesforce pay that much for it? So… here’s what I know. And what I think.…
