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The Rise of Disposable Software: Why Building to Replace is the New Building to Last
Disposable Software: The Missing Fourth Leg of our AI Workplace Productivity Stool One of our leaders, Ishan Babbar, was facing a time consuming task. One that was going to require analysis of hundreds of data points, across multiple files as well as an understanding of a specific project. The kind of work that, done the…
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Scaling AI Beyond the Pilot: Four Foundational Shifts for the Enterprise
From Pilot to Whole-Org Value At Ateko, we frequently see organizations struggle to translate the excitement of a pilot into organization-wide value. AI adoption is high. Most organizations are using AI in at least one function. Yet studies suggest that up to 62% remain stuck in the early experimenting or piloting stages. If your organization…
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Agentic Marketing: What It Is and How to Get Ready
Marketing automation has been around for a long time. Most teams use it to send emails based on triggers, segment audiences, and score leads. It works, but the human is still in the driver’s seat for every decision: what to send, when to send it, and who to target. Agentic marketing is a different model.…
