-
Service Cloud Voice Is Not a Phone System. Stop Evaluating It Like One.
The organizations getting the most out of the CTI-to-SCV migration are the ones who understood, before they started, that they were making an architecture decision, not a technology refresh. There is a common way enterprise organizations approach the Open CTI retirement announcement: find the migration path that most closely replicates existing telephony behavior inside Service
-
Agentic Marketing: What It Is and How to Get Ready
Marketing automation has been around for a long time. Most teams use it to send emails based on triggers, segment audiences, and score leads. It works, but the human is still in the driver’s seat for every decision: what to send, when to send it, and who to target. Agentic marketing is a different model.
