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Please do not try to build your own Lead Routing Solution in Salesforce
I beg of you. Don’t do it. One might assume that an organization that provides high end resources to enterprises would want to build big complex things. And in some cases that is true – myself and our team overall enjoy solving very complex problems. But we have also been working in the Salesforce ecosystem…
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An Interview with Katrina Wong: The Future of Customer Engagement
Katrina Wong is the VP of Product Marketing and Demand Generation at Twilio Segment. Ateko’s SVP, Greg Poirier recently caught up with Katrina for a discussion about how she got started in SaaS, the challenges facing marketers today, and what she sees for the future of customer engagement. Greg Poirier: How did you get started…
