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Salesforce Marketing Cloud Growth & Advanced: Features you should know about
Marketing Cloud Growth & Advanced: Features you should know about Salesforce introduced a new edition of Marketing Cloud last year, called Marketing Cloud Growth. This edition, built on the ‘core’ Salesforce platform (referred to as ‘Marketing Cloud on core’), can natively use Data Cloud capabilities and Einstein’s generative tools. Geared towards B2B and SMB organizations,…
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Beyond Functionality: How UI Creates a Seamless Shopping Journey in Salesforce
While visual appeal is important, a truly effective user interface (UI) goes much deeper. It’s about creating a seamless and enjoyable shopping experience that drives conversions and boosts customer satisfaction. A well-designed UI builds trust and makes it easy for users to find what they need, leading to a smoother checkout process and a more…
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BANT: A Dead Easy Method for Qualifying Leads
BANT, purportedly created by IBM, is widely used, generally accepted, and easy-to-understand method for qualifying leads. What does BANT stand for? The acronym BANT stands for Budget, Authority, Need, and Timeline. (MarketSplash has a great analysis of each BANT component here.) Download the Free BANT+C AppBANT+C is a free app for Salesforce, from Ateko, that can…
