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Service Cloud Voice Is Not a Phone System. Stop Evaluating It Like One.
The organizations getting the most out of the CTI-to-SCV migration are the ones who understood, before they started, that they were making an architecture decision, not a technology refresh. There is a common way enterprise organizations approach the Open CTI retirement announcement: find the migration path that most closely replicates existing telephony behavior inside Service…
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Salesforce CTI to SCV: Deadline Nobody Is Talking About Enough
Salesforce is retiring Open CTI. If your organization leverages it as part of your voice/telephony strategy, the planning window is open….and shorter than it looks. In February 2026, Salesforce announced that Open CTI, the popular, but very dated JavaScript-based telephony integration framework that has quietly powered Salesforce voice integrations since 2012 will be end-of-lifed February…
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Scaling AI Beyond the Pilot: Four Foundational Shifts for the Enterprise
From Pilot to Whole-Org Value At Ateko, we frequently see organizations struggle to translate the excitement of a pilot into organization-wide value. AI adoption is high. Most organizations are using AI in at least one function. Yet studies suggest that up to 62% remain stuck in the early experimenting or piloting stages. If your organization…
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Marketing Cloud Account Engagement vs Marketing Cloud Next: Migration Considerations
As Salesforce continues to evolve its marketing ecosystem, many organizations are starting to look beyond feature comparison and ask a broader question: how do you evaluate a move from Marketing Cloud Account Engagement (MCAE) to Marketing Cloud Next? For many teams, this is not simply about adopting a newer platform. The goal is to determine…
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Your Best of Breed Stack Has a Data Gap. Here is How to Fix It Without a Re-Platform.
You have built a retail engine that moves fast. You have Shopify or a modern storefront driving your e-commerce, you have Salesforce powering your customer relationships, and you have 300 physical stores serving communities across the continent. On paper, you have the “Best of Breed” tools for every job. But in reality, your team is…
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Accelerate your path to Managed Canadian (Federal) Protected B Compliance on Microsoft Azure
We are excited to announce our newest solution offering – Managed Protected B Landing Zone Accelerator for Microsoft Azure. This managed accelerator enables Canadian public sector organizations and regulated enterprises to rapidly establish a secure, compliant, and production-ready Microsoft Azure environment aligned to the Government of Canada’s Protected B control profile. The accelerator combines prescriptive…
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The Salesforce Data Cloud Architect’s Handbook
The Second Edition is now available. Act today, and get this invaluable resource for any professional working with Salesforce technologies. This comprehensive guide offers deep insights into Data Cloud architecture, best practices, and implementation strategies that can’t be found in standard documentation. A trusted expert in the Salesforce ecosystem, Eliot Harper provides authoritative guidance based…
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The Power of Bi-Directional Zero-Copy with Salesforce Data Cloud
In today’s data-driven world, the ability to access, unify, and act upon your customer data in real-time is no longer a luxury – it’s a necessity. Businesses often grapple with siloed data, complex ETL processes, and outdated insights, hindering their ability to deliver truly personalized experiences and make informed decisions. At Ateko, we are Salesforce…
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How Marketers Accelerate Data Cloud ROI
Are you looking to turn your customer data into real, measurable ROI? In this blog I share how Salesforce Data Cloud can help marketers activate data in powerful, practical ways. Working for Salesforce for almost 14 years exposed me to the ups and downs of launching or buying new products on the regular. Some flourished, others…
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TC25 Recap: Salesforce Just Made Data Cloud Smarter with the Semantic Layer
The Ateko (formerly CloudKettle) team was at Tableau Conference 2025 in San Diego this past April. The energy was palpable, the data visualizations were stunning, and the community spirit was at an all time high. While there were countless innovations and insights shared, one thing stood out when looking at everything through the lens of…
