On the back of Dreamforce ’25, Salesforce quietly posted an update with a few additional features for Commerce Cloud. Some are formal names for the big announcements made at the conference, like Agentic Order Routing and new B2B Configurator tools. Others, like the official Adyen payment integration, are welcome news for retailers looking for alternatives.
Buried in that list, though, are two announcements that are a much bigger deal than they appear. One, the “Intelligence Connector,” gives a formal name to the long-promised, high-speed integration with Data Cloud. The other, when coupled with this new data integration, is a true game-changer: “Agentic Boost and Bury.”
This new Agentic Boost and Bury tool is a massive shift.
Forget about manually boosting 50 different SKUs in a spreadsheet. Forget about creating complex if/then sorting rules just for a weekend sale.
Instead, you will be able to tell the AI your goal, in plain English. For example:
- “Push all our high-margin items to the top.”
- “We are overstocked on these items, get them sold.”
- “Promote this new collection.”
The AI then does the tedious work for you. It automatically adjusts your search and category pages to make that goal happen. This isn’t just a new feature; it’s a new way to work.
From “Rule Writer” to “Business Strategist”
For years, the job of an e-commerce merchandiser has been a manual, reactive grind.
- The Old Way: You live in spreadsheets and backend menus. You get a report that last season’s coats are overstocked in the Toronto warehouse. You go into the system and manually create a sorting rule to boost those specific SKUs in the “Coats” category. You run a weekend sale and have to remember to turn the rule off on Monday. You are, in effect, a “rule writer,” constantly reacting to last week’s data.
- The New Way: With Agentic Boost and Bury, you stop giving the system a task list and start giving it a strategy. Instead of boosting 50 specific SKUs, you simply tell the AI, “My goal is to clear out all ‘overstock’ items.” The AI handles the “how,” dynamically promoting the right products to the right people until the goal is met.
This frees your merchandising team from the spreadsheets and empowers them to focus on the big picture: profit margins, inventory turn, and customer trends.
The Superpower: Connecting the “Brain” to the “Hands”
This new Agentic Boost and Bury tool is the “hands” that do the work. But its real power comes from the “brain” it’s now connected to: the new Intelligence Connector.
This connector is the high-speed data pipe that continuously pours all your real-time shopper data into Data Cloud: every click, every search, and every add-to-cart.
When you connect the brain to the hands, you get a true “sense and respond” system for the first time.
Think about this scenario:
- SENSE: A sudden cold snap hits Vancouver. The Intelligence Connector feeds data into Data Cloud showing a spike in searches for “wool gloves” and “toques” from that specific region.
- THINK: Your business goal, set in Agentic Boost and Bury, is to “always promote trending items.”
- RESPOND: The AI automatically and instantly starts boosting those specific winter items in search and category pages, but only for shoppers in that geographic area.
All of this happens without a merchandiser having to spot the trend, run a report, or write a single rule. The platform is no longer just a store; it’s a proactive sales engine.
What This Means for You Right Now
This is a fundamental shift, moving merchandisers from being “rule writers” to “business strategists.”
But here’s the most important part: this isn’t about a massive, costly re-platforming. This is about getting the ROI out of the tools you already own. Many Salesforce customers are already paying for Data Cloud; this is the key to finally activating it and turning it into a revenue-driving engine, not just a line item on an invoice.
This entire, powerful system, however, runs on one critical thing: clean data.
An AI acting on bad inventory data will just confidently lie to your customers. An AI acting on “SEO-stuffed” product titles won’t understand what it’s selling. It will just make mistakes, faster.
If your merchandising team is stuck in the “rule writer” stage and wants to focus on strategy, we can help. Ateko specializes in building the practical roadmap to get you ready. We’ll help you audit your data, clean up your catalog, and implement these new tools so you can start focusing on strategy, not spreadsheets.
Contact us today and let’s talk about getting your data ready for the future of commerce.
