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Salesforce Admin Guide for Marketing Cloud on Core

What is Marketing Cloud on Core?

Marketing Cloud on Core (also known as Marketing Cloud Next or Marketing Cloud Growth/Advanced Edition) represents a fundamental shift in how Salesforce delivers marketing automation capabilities. Unlike the standalone Marketing Cloud Engagement product, Marketing Cloud on Core is built directly on the Salesforce Core platform, making it a native Salesforce solution that lives within your existing Salesforce org.

Why it matters?

This architectural difference is significant for Salesforce Admins

  • Single Platform: Marketing capabilities are integrated directly into your Salesforce org, not a separate system
  • Unified Data Model: Marketing data lives alongside your Sales, Service, and Commerce data in Data Cloud
  • Native Integration: Uses standard Salesforce objects (Campaigns, Leads, Contacts) and tools (Flows,CMS)
  • Standard DevOps: This feature, available starting in Winter ’26, supports Salesforce sandboxes, change sets, and metadata deployment. Please note that some aspects of this feature are not yet documented.
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