Tag: AI Strategy

  • Agentic Marketing: What It Is and How to Get Ready

    Agentic Marketing: What It Is and How to Get Ready

    By Sabuhi Yahyayev, Salesforce Practice Lead of Ateko Marketing automation has been around for a long time. Most teams use it to send emails based on triggers, segment audiences, and score leads. It works, but the human is still in the driver’s seat for every decision: what to send, when to send it, and who

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